Cameroon

Coordinates: 6°N 12°E / 6°N 12°E / 6; 12

Cameroon (/ˌkæməˈruːn/; French: Cameroun), officially the Republic of Cameroon (French: République du Cameroun), is a country in Central Africa. It is bordered by Nigeria to the west; Chad to the northeast; the Central African Republic to the east; and Equatorial Guinea, Gabon, and the Republic of the Congo to the south. Cameroon's coastline lies on the Bight of Bonny, part of the Gulf of Guinea and the Atlantic Ocean.

Cameroon is home to more than 200 different linguistic groups. French and English are the official languages. The country is often referred to as "Africa in miniature" for its geological and cultural diversity. Natural features include beaches, deserts, mountains, rainforests, and savannas. The highest point at almost 4,100 metres (13,500 ft) is Mount Cameroon in the Southwest Region of the country, and the largest cities in population-terms are Douala on the Wouri river, its economical capital and main seaport, Yaoundé, its political capital, and Garoua. After independence, the newly united nation joined the Commonwealth of Nations, although the vast majority of its territories had previously been a German colony and, after World War I, a French mandate. The country is well known for its native styles of music, particularly makossa and bikutsi, and for its successful national football team.

Marketing plan

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

Definition and example

A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling.

The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, "strategic planning" is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead.

Marketing planning aims and objectives

Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lie the "corporate mission," in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness with the expected customers.

Global

Global means of or referring to a globe and may also refer to:

Entertainment

Companies and brands

World Travel Market

World Travel Market (WTM) is a UK event for the global travel industry, launched at London's Olympia in 1980 before moving to Earl’s Court in 1992 and then to ExCeL London in 2002. Almost 46,000 senior travel industry professionals, government ministers and representatives of the international media, converge on ExCeL London each year in November to attend WTM.

World Travel Market is administerd by events organiser Reed Exhibitions, which also organises other travel industry events including Arabian Travel Market and International Luxury Travel Market.

Travel

Travel is the movement of people between relatively distant geographical locations, and can involve travel by foot, bicycle, automobile, train, boat, airplane, or other means, with or without luggage, and can be one way or round trip. Travel can also include relatively short stays between successive movements.

Etymology

The origin of the word "travel" is most likely lost to history. The term "travel" may originate from the Old French word travail. According to the Merriam Webster dictionary, the first known use of the word travel was in the 14th century. It also states that the word comes from Middle English travailen, travelen (which means to torment, labor, strive, journey) and earlier from Old French travailler (which means to work strenuously, toil). In English we still occasionally use the words travail and travails, which mean struggle. According to Simon Winchester in his book The Best Travelers' Tales (2004), the words travel and travail both share an even more ancient root: a Roman instrument of torture called the tripalium (in Latin it means "three stakes", as in to impale). This link reflects the extreme difficulty of travel in ancient times. Also note the torturous connotation of the word "travailler." Today, travel may or may not be much easier depending upon the destination you choose (i.e., Mt. Everest, the Amazon rainforest), how you plan to get there (tour bus, cruise ship, or oxcart), and whether or not you decide to "rough it (see extreme tourism and adventure travel). "There's a big difference between simply being a tourist and being a true world traveler," notes travel writer Michael Kasum. This is, however, a contested distinction as academic work on the cultures and sociology of travel has noted.