The door refused to open. It said, “Five cents, please.” –Philip K. Dick (1969)
For some, Jean Baudrillard writes in postmodern twaddle. I recommend reading him first as heady science fiction that suddenly rewards that suspension of disbelief. After all, even a scientist in the age of agribusiness R&D, freighted with the humiliation of the end of curiosity-driven science, must retain a morsel of self-respect.
While Karl Marx illuminates the capitalist machinery in–as Francis Wheen pointed out–the surrealist digressions of Tristam Shandy, a favorite novel, and István Mészáros in commodization’s epistemological costs, I find Baudrillard’s enigmatic aphorisms debone some of the metaphysical gobbledygook even modernity’s opposition accepts.
Don’t get me wrong, some Baudrillard is outright bullshit. His quantum physics envy is the hiding place of every pseudoscientific quack with an exit through the gift shop. I once walked out of a rapt Bay Area screening, wallet intact, for that cheap scam.