Ride It (Geri Halliwell song)

"Ride It" is a song recorded by English singer Geri Halliwell for her third studio album, Passion (2005). It was released on 22 November 2004 by Innocent Records as the first single from the album.

Chart performance

Strong competition from Girls Aloud, Destiny's Child and Lemar resulted in a final chart position of number four in the UK Singles Chart, from a midweek position of number two, with 19,196 copies sold in its first week. "Ride It" went on to sell 55,142 copies and became the 143rd best selling single of 2004.

Music video

The accompanying music video for the song was directed by Luca Tommassini. In it, Halliwell dresses as a policegirl and spanks a male model with a truncheon before flashing her bra. She also sticks the truncheon between the man's legs. There is also a close-up of lifting her pink dress and shaking her bottom. TV executives were worried the video would be too sexual for Top of the Pops Saturday viewers, which was watched by six to 12 year olds. The BBC then censored the video, saying: "TOTP Saturday will air Geri's video without a couple of unsuitable shots". Music executive Simon Cowell also criticized the single's music video on ITV's CD:UK saying, "If I was her record label and that video arrived on my desk I would throw it in the bin". In response, Halliwell wrote to Cowell demanding an explanation for his outburst as well as an apology.

Jay Sean

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Jay Sean (born Kamaljit Singh Jhooti; 26 March 1979) is a British singer and songwriter. He debuted in the UK's Asian Underground scene as a member of the Rishi Rich Project with "Dance with You", which reached No. 12 on the UK Singles Chart in 2003. This led to him being signed to Virgin Records and having two UK top 10 hits as a solo artist in 2004: "Eyes On You" at No. 6 and "Stolen" at #4. They were included in his critically acclaimed debut album Me Against Myself which, though only moderately successful in the UK, sold more than two million copies across Asia and remains his most successful album to date. Alongside the Rishi Rich Project, Sean was a pioneer of Bhangra-R&B fusion, which his debut album helped popularize among the worldwide South Asian diaspora.

He eventually left Virgin in 2006 and founded his own independent label, Jayded Records. After a gap of nearly four years, he returned in 2008 with "Ride It", which reached No. 11 in the UK and topped the charts in several Eastern European countries, including Romania where it was one of the best-selling singles of the year. It was followed by hits such as "Maybe", which reached No. 7 on the Japan Hot 100, and "Tonight". They were included in his second album, My Own Way, which became his most successful album on the UK Albums Chart, reaching No. 6, and topped the UK R&B Chart. At around this time, he began increasingly incorporating electropop sounds into his R&B music.

Ride It

Ride It is the title of several works. It may refer to:

Ride

Ride may refer to:

Films

Music

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.