From Big Data to Big ROI

“At Fuel, our mission is to make marketing relevant through the use of actionable customer insights and integrated marketing technology. Lotame is a key partner in delivering that objective. Lotame’s DMP played a central role in delivering an innovative data-driven media strategy and proved the value of identifying the audiences with an 870% increase in overall engagement rate.”

-MATT JONES
Planning Director, Fuel Data

A premium music label partnered with Lotame’s data management platform (DMP) to collect first-party data from their network of artist and merchandising subsidiary sites. By identifying users clicking on their ads, and collecting these data points in a custom hierarchy structure within Lotame’s DMP, their team was able to analyze the interests, actions, and demographics of users interacting with ad campaigns, insights which were then used to increase scale and find potential fans in future campaigns.

“From the Lotame data management platform, including Lotame Insights, we were able to easily identify the valuable 'auto-intender segment' and tailor our weather product messaging to keep those members engaged and deliver new ad products targeted specifically to them.”

— STEPHEN MUMMEY
Director, Advertising Strategy & Audience Development, AccuWeather