Get ideas
Connect with us
See the winners

Generate leads

Offer people the opportunity to learn more about your business to find out which ones are most likely to make a purchase.

Generate leads

Collect leads

Encourage people to sign up for a quote or more information to see who’s interested.

Get mobile app downloads

Get mobile app downloads

When people download your shopping app, it’s a good sign they’re interested.

Encourage people to explore

Encourage people to explore

People who keep browsing your products or services are likely to make a purchase.

Suggest ways for people to learn more

Once you’ve captured awareness and created demand for your business, encourage potential customers to sign up for more information, spend time in your app or on your website, or visit your store—actions that signal they may make a purchase. Understanding which groups of people are thinking about purchasing helps you reconnect with those people later to encourage them to complete the transaction, so you can boost sales.

Lead ads
LEAD ADS

Find out who’s interested

Lead ads help businesses collect leads easily on mobile.

A mobile Facebook Ad example from Teach for America using lead ad objective

61%decrease in cost per lead

TEACH FOR AMERICA

Read their story
Mobile app installs
MOBILE APP INSTALLS

Get people exploring on the go

Mobile app install ads encourage people to download and use your app.

A mobile Facebook Ad example from Gametime using Mobile app install objective

20%increase in ticket sales

Website clicks
WEBSITE CLICKS

Send more people to your website

Website click ads send people to your site to explore.

A mobile Facebook Ad example from Zepp using website clicks objective

.43%click-through rate

A family of apps and services for all the ways people and businesses connect.

Facebook for Business

Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.