Case Western Reserve University

Unveiling of big-screen version of Kindle for newspapers, magazines

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• published: 21 Jul 2015
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1. Zoom out from Amazon signage to two Kindles on display, old model on the left, and new Kindle DX model on the right of screen 2. Pan left man holding new Kindle DX, UPSOUND (English): "Introducing Kindle DX, Amazon's new large-screen addition to the Kindle family." 3. Tilt up of Kindle DX 4. Mid of Kindle DX, UPSOUND (English): "One of the features we built in that Jeff (Bezos, Amazon founder) talked about is it's set for auto rotation right now, but if I wanted to read in bed, I want to keep it in this format, so I'm going to block that rotation, so when I lie on my side to read in bed, it doesn't rotate." 5. Close up of Kindle DX being turned on side to show auto rotation feature 6. Close up of Kindle DX 7. SOUNDBITE (English) Ian Freed, Vice President of Digital Amazon.com: "Highly formatted content can work really well on Kindle, and that might be an eight-and-a-half by eleven document that's 30 or 40 pages long that's formatted in its original form and it goes right into Kindle." 8. Zoom in to man demonstrating New York Times newspaper on the Kindle DX 9. Man holding Kindle DX on display table 10. Close-up of woman holding Kindle, zoom out 11. Close up of Kindle DX 12. SOUNDBITE (English) Lauren Gale, Consumer and E-Book User: "The portability issue is a big one. I don't think I'd want to carry this around with me day to day." 13. Close up of man holding and moving Kindle DX around STORYLINE: Amazon.com Incorporated hopes a bigger version of its Kindle electronic reading device can be a hit, even if it is more expensive, and the company is aiming it in part at college students who are eager to save money on their textbooks. Since the Kindle debuted in 2007, it has jazzed many users and technophiles, but electronic readers from Amazon and rivals such as Sony Corporation are still in an early stage. Amazon has not disclosed Kindle sales figures, and the publishing industry has said e-books account for less than one percent of book sales. Now, by offering the larger, 489 US dollar version of the Kindle and the smaller 359 US dollar Kindle 2, Amazon will try to open more avenues for digital versions of books and other kinds of content. The New York Times, The Boston Globe and The Washington Post plan pilot programmes in which they will offer the new Kindle at a discount to some readers who sign up for subscriptions to read the news on the device. In an interview, Amazon founder and Chief Executive Jeff Bezos said that because the newest Kindle has a 9.7-inch (24-centimetre) screen, it will be better suited than the 6-inch (15-centimetre) regular Kindle at showing "complex layouts" in everything from cookbooks to travel guides. The Kindle already had features that could aid textbook reading, like the ability to highlight and bookmark passages. Users could tap the Kindle's typewriter-layout keyboard to look up words and annotate text. But in addition to a larger screen, the new version also offers more data storage - room for 3,500 books instead of 1,500 on the Kindle 2. Three textbook publishers - Pearson PLC, Cengage Learning and John Wiley & Sons Inc. - have agreed to sell books on the device. Collectively, they publish 60 percent of all higher-education textbooks, Bezos said. At least six universities have agreed to run Kindle pilots in the autumn, Pace, Arizona State University, Case Western Reserve University, Princeton University, Reed College and the Darden School of Business at the University of Virginia. The schools will work with publishers to make sure books assigned for courses are available in the Kindle format, and some colleges might subsidise the devices for their students. For students, the biggest advantage could be the lower cost of electronic textbooks. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/4049241b0f9ac933d89ce9753c93b1cd Find out more about AP Archive: http://www.aparchive.com/HowWeWork