Research
Catalogues - Supercharged with the power of Newspapers
Our Commercial Intelligence team have used the Pulse panel to discover how our audience use catalogues and why the newspaper is the perfect environment for them. This study also looks at the strong action that newspaper catalogues deliver. Click here to view this presentation.
Escape
Our Commercial Intelligence team have used the Pulse panel to understand how our readers research travel arrangements. This study also looks at why Escape continues to be a favourite for our readers. Click here to view this presentation.
It's hard not to love Sundays
Our Commercial Intelligence team have used the Pulse panel to unpack the Sunday mindset and what makes Sunday the happiest day the of the week. This study also looks at how our Sunday papers inspire our audience and drive action for advertisers. Click here to view this presentation.
The Consumer (App)etite
In ‘The Consumer (App)etite’ study, our Commercial Intelligence team have surveyed the Pulse of Australia panel to take a look at consumer appetite relating to smartphone use, app collections/usage and retail/shopping apps. To read our latest study and find out more about our audience’s app behaviour, click here.
Kidspot.com.au reveals mums meal time reality in 2015
New research from Australia’s number one parenting site Kidspot.com.au provides a revealing portrait of Australian families’ dining habits in 2015. With life more hectic than ever before, sitting down together for dinner remains sacred for Aussie families.
Top 10 food media trends you need to know in 2015
In partnership with AdNews, NewsLifeMedia has collated a list of the Top 10 Food Media Trends for 2015.
Food and drink brands are under significant pressure from shifting consumer behaviours, health trends and the evolution of marketing. Here are the top 10 trends to look out for, presented by NewsLifeMedia and AdNews.
Put some colour in your day
Always colourful, sometimes glossy, the magazines we discover in our newspapers offer advertisers the chance to brighten our day, writes Adrian Fernandes from The Newspaper Works.
Readers love the magazines that are nestled inside their newspapers. Their popularity with advertisers and readers alike stems from the editorial focus and the high production values of full colour and high-grade paper.
Top 10 most popular insights of 2014
The Newspaper Works have produced an enormous amount of insights and research pieces over the year. These insights, powered by emma, allow them to create amazing consumer profiles, deep dive into industry categories, and understand how different media work together.
Here are the top 10 most popular insights articles – along with why you should read them.
Channel surfing: combining print and TV campaigns
The era of single-medium advertising campaigns is over, and for good reason. Evidence over the past 25 years shows multiplatform campaigns outperform single-medium campaigns at building brands and driving sales. It also shows newspapers play a strong role in delivering these outcomes. In today’s complex multi-media world, newspapers offer considerable advantages that work best in combination with other media, especially television.
Retail Rainbows
We’re for Australian retailers. We want to see them win.
Consumers now have endless choice and the path to purchase has never been more complex. Our latest insights study, Retail Rainbows, sheds light on connecting with and influencing shoppers.
Moshtix State of the Industry
The bi-annual Moshtix State of the Industry Report examines consumer’s views on the live music entertainment market. As Australia’s leading independent ticket provider, we undertook this survey of 5,000 respondents to gain insights into the current attitudes, changes and influences on the live music industry and attendance of festivals and live music events.
Mobile keeps shoppers moving
Mobile is expected to continue to be the fastest growing form of online advertising over the next few years, so The Newspaper Works have taken a look at the potential offered by newspaper mobile audiences.
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