Advertise with Wentworth Courier
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Advertise with Wentworth Courier
The award winning* Wentworth Courier has been trusted by locals in Sydney’s Eastern Suburbs to keep connected since 1947.
We celebrate local life with fresh, authentic and relevant content by always knowing what’s going on in our community.
From hard-hitting news to high society gossip, family entertainment, education, dining, real estate and new local business, we continue to be the complete source of local news and information.
Whether it’s through our print publication, online platform or social media presence, our promise remains to inspire and connect locals to their community in ways that matter to them most.
*Community Newspapers of Australia award winner 2015, News Corp Australia Community Newspaper of the Year 2015
Advertise with Wentworth Courier Media Kit
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Print
Wentworth Courier
Our NewsLocal print publications are delivered weekly to the doorsteps of local residents and distributed at local shopping centres. This offers advertisers a prime opportunity to engage with their audiences through a traditional form of publishing that values its connection with its readers.
Published every Wednesday, the Wentworth Courier provides readers with a comprehensive range of sections that cater to a diverse range of audience needs and interests, including News, Street Watch, Food & Drink, Lifestyle, Home, @School, Sport, Pets, Travel and many more.
Key Facts
67,000
Readership
Source: Readership & Demographics, Emma conducted by IPSOS MediaCT, 12 months ending March 2017.Source: emmaTM conducted by IPSOS MediaCT, 12 months ending March 2017. Nielsen DRM Online Ratings March 2017.
Online
Online
dailytelegraph.com.au/newslocal/city-east
NewsLocal brands are integrated online under the powerful dailytelegraph.com.au brand, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
The Wentworth Courier is housed under the 'City East' region portal, offering users localised content, breaking news, photo galleries, surveys, competitions and live Twitter updates about their area.
Key Facts
89,162
unique visitors
Unique Monthly Visitors, Adobe Analytics, Average Jan-Mar 2017.
Case studies
Volkswagen Passat Alltrack
The Local Adventures video series was produced by News Corp Studios in partnership with Volkswagen. From concept to scripting, talent negotiation to final edit, three videos were produced and themed around Coast, Country and City to promote the versatility of the Passat Alltrack by showcasing it in different environments. The campaign was then amplified across News Corp properties and videos distributed by Unruly.
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
We asked ourselves how do we create an experience that would stand out and give people the creeps. The answer? The Evil Call. We only had the launch day to create hype so it had to stand out amongst all the other advertisements served on the day.
We all like a creepy phone call story right? That unexpected garble of someone sounding like they’re calling from hell? We took this thinking and created a simple idea for the mobile world.
The Execution
A teaser advertisement directed people to a fullscreen page which resembled their incoming phone call screen . iPhone and Android users were served a phone call from the Evil Ruvik, the main antagonist in the game. Those who accepted the call listened to a desperate plea from people trapped inside Ruvik’s realm trying to get out. Once the call was over the user was directed to a page where the trailer and social media tools were housed.
Social Media
Our mission was to engage as many users as we could via the social media tools, a mobile site shared the experience mobile to mobile via Facebook Messenger, Whatsapp, SMS and Google Hangouts. The user was able to send the call to friends via this medium.
The Result
This bespoke campaign’s was incredibly successful for the game’s launch day. The results speak for themselves.
* Dwell times on the ad unit of 53 seconds per user
* Obtained over 460k interactions – that’s a 26% interaction rate.