Stonnington Leader
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Stonnington Leader
Stonnington Leader connects with Melbourne’s inner eastern suburbs each Tuesday to inform, entertain and educate locals about the news relevant to them. It is delivered to over 35,000^ homes and businesses in South Yarra, Prahran, Toorak, Armadale and Malvern.
Stonnington is home to several established and flourishing local boutique shopping strips and fine food specialists including Chapel St, Chadstone Shopping Centre, High St in Armadale, Glenferrie Rd and Toorak Rd. Frequented by hip, young, urban professionals, Chapel St is known for its nightlife, in contrast to Armadale which is renowned for its wonderful antique and arts trading precinct. With its mix of old and new, Stonnington residents are proud of their area’s neighbourhood character.
Also available online at stonningtonleader.com.au, Stonnington Leader is accessible anywhere and at anytime across multiple platforms. With an in-depth knowledge of the prosperous area and its affluent residents, Stonnington Leader provides an ideal platform to advertise your business to the residents in the City of Stonnington.
Source: ^CAB, March 2017.
Stonnington Leader Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
Stonnington Leader
The strength of the Leader brand reflects News Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience.
Locals turn to Stonnington Leader for the best in local news, people, what’s on, crime prevention, jobs, and trades and services each week plus local specials and shopping.
Key Facts
26,000
Readership
46,015
Circulation
9,550
Unique Visitors
11,599
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
heraldsun.com.au/leader/central
While Melburnians continue to heavily consume Leader newspapers, they are also increasingly engaging with Leader content electronically. Leader’s website content is now housed in a specific Leader branded section of heraldsun.com.au, providing visitors with a one-stop-shop for metro, national, international and local news. Leader Digital Editions are also a popular way for readers to access their Leader newspaper online. These editions are exact pdf replicas of the printed newspaper including all editorial and advertising, extending the reach of client campaigns. Digital Editions for all Leader newspapers are available to be viewed at leader.newspaperdirect.com.
Key Facts
30,428
Average weekly page views
21,299
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
Sony Pictures - The Walk
The Walk
The Walk is a biographical film directed by Robert Zemeckis starring Joseph Gordon Levitt. It is based on the story of French high-wire artist Philippe Petit’s walk between the Twin Towers of the World Trade Center on August 7, 1974.
Execution – Spot with Sidekick
Motion ads are designed to tell an interactive story where users can explore a virtual space. As you move your mobile around in a 360 degree rotation, the creative moves and displays new scenes to explore. News Corp Australia's in house creative team are able to incorporate price, location, country time and hotpots depending on client requirements.
OTP (Over the page)
With some smart creative and 10 seconds to engage the user, this creative is a perfect example of how animation can come to life, the trailer is incorporated within the OTP as teaser for the user.
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
We asked ourselves how do we create an experience that would stand out and give people the creeps. The answer? The Evil Call. We only had the launch day to create hype so it had to stand out amongst all the other advertisements served on the day.
We all like a creepy phone call story right? That unexpected garble of someone sounding like they’re calling from hell? We took this thinking and created a simple idea for the mobile world.
The Execution
A teaser advertisement directed people to a fullscreen page which resembled their incoming phone call screen . iPhone and Android users were served a phone call from the Evil Ruvik, the main antagonist in the game. Those who accepted the call listened to a desperate plea from people trapped inside Ruvik’s realm trying to get out. Once the call was over the user was directed to a page where the trailer and social media tools were housed.
Social Media
Our mission was to engage as many users as we could via the social media tools, a mobile site shared the experience mobile to mobile via Facebook Messenger, Whatsapp, SMS and Google Hangouts. The user was able to send the call to friends via this medium.
The Result
This bespoke campaign’s was incredibly successful for the game’s launch day. The results speak for themselves.
* Dwell times on the ad unit of 53 seconds per user
* Obtained over 460k interactions – that’s a 26% interaction rate.