Eastern Courier
Brand Hero Images
Newspaper Image
Screen Image
News Life Media
Eastern Courier
The Eastern Courier is Adelaide’s only gloss local paper. Even more targeted and more exclusive than before, the Eastern Courier reads like a newspaper but feels like a magazine.
Messenger’s flagship publication, printed in high end gloss paper stock for superior reproduction of colour and images, is distributed to only the most affluent addresses to the city’s immediate east and south.
Eastern Courier Media Kit
Ad Specs, deadlines and templates
Print
Eastern Courier
Every reader and all 56 blue chip suburbs offer spend power value to local, metro Adelaide, and national advertisers. It is an articulate blend of local news, events, shopping, and real estate in the premium Property section. Reach the dress circle with an established local.
Key Facts
52,000
Readership
48,006
Circulation
Source: Adobe Analytics. Calendar month of March 2016. Website traffic only, not m-sites or apps
Source
37,797
Unique Visitors
51,528
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
advertiser.com.au/messenger/east-hills
Messenger online integrates under the powerful Advertiser.com.au news site, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
The Eastern Courier is found under the 'East & Hills' region portal, offering readers localised content, breaking news, competitions and live Twitter updates about their area.
Advertiser.com.au was awarded Best News Site (National/ Metropolitan) 2015 for the third year in a row by The Pacific Area Newspaper Publishers' Association.
Key Facts
21,610
Average weekly page views
14,647
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
BlackBerry Z10
Z10 is the next generation operating system and represented a huge technical leap forward for BlackBerry. At the same time, the success of the campaign was make or break for BlackBerry globally. With these factors in mind the campaign objectives were to:
1. Establish credibility
Be seen and shared by influencers, especially technology influencers
2. Excite and Engage
*Most important* BlackBerry needed to stand out from other advertisers on the News network within the limited budget. BlackBerry was looking for impact on the page, time spent and SOV >30% (average). Rich media was standard for banners and video was a large percentage of the online budget. Section sponsorship, event sponsorship and bespoke content creation was mandatory wherever possible.
3. Drive to purchase
BlackBerry is arguably Starcom’s most sophisticated client when it comes to back-end data analysis and every placement and creative would be tracked and analysed weekly by both Starcom and BlackBerry’s global teams. For the campaign to be considered an online success, we had to hit the BlackBerry funnel metrics of:
- On site engagement (site interactions post landing)
- Propensity to purchase (extended time spent on site, return visits, researching hand sets)
- Partner referrals (Visits to telco partners, Optus and Telstra).
Vodafone Summer of Cricket
An integrated campaign that focussed on leveraging partnerships with Cricket Australia and connecting with Australian sports fans.