Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Music

Music is an art form and cultural activity whose medium is sound and silence. The common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics (loudness and softness), and the sonic qualities of timbre and texture (which are sometimes termed the "color" of a musical sound). Different styles or types of music may emphasize, de-emphasize or omit some of these elements. Music is performed with a vast range of instruments and with vocal techniques ranging from singing to rapping, and there are solely instrumental pieces, solely vocal pieces and pieces that combine singing and instruments. The word derives from Greek μουσική (mousike; "art of the Muses"). In its most general form, the activities describing music as an art form include the production of works of music (songs, tunes, symphonies, and so on), the criticism of music, the study of the history of music, and the aesthetic examination of music. Ancient Greek and Indian philosophers defined music as tones ordered horizontally as melodies and vertically as harmonies. Common sayings such as "the harmony of the spheres" and "it is music to my ears" point to the notion that music is often ordered and pleasant to listen to. However, 20th-century composer John Cage thought that any sound can be music, saying, for example, "There is no noise, only sound."

Macklemore

Ben Haggerty (born June 19, 1983), known by his stage name Macklemore (/ˈmæk.ləmɔːr/ MAK-lə-mor) and formerly Professor Macklemore, is an American rapper from Seattle, Washington. His stage name originated from his childhood, it was the name of his made-up super hero. Since 2000, he has independently released one mixtape, three EPs, and two albums. He has significantly collaborated with producer Ryan Lewis as Macklemore & Ryan Lewis.

Macklemore and Lewis' single "Thrift Shop" reached number one on the US Billboard Hot 100 in 2013. The single was premiered on commercial radio by radio personality Jay Postal on September 2, 2012, and was soon dubbed the first song since 1994 to top the Hot 100 chart without the support of a major record label by Billboard, although Macklemore, in a slightly unusual recording contract, pays a nominal percentage of sales to use Warner Bros. Records’ radio promotion department to push his singles. Their second single, "Can't Hold Us" also peaked at number one of the Hot 100 Chart, making Macklemore and Lewis the first duo in the chart's history to have their first two singles both reach the peak position. Macklemore and Lewis released their debut studio album The Heist on October 9, 2012, which charted at number 2 on the US Billboard 200. The pair won four Grammy Awards at the 2014 ceremony, including Best New Artist, Best Rap Album (The Heist), Best Rap Song and Best Rap Performance ("Thrift Shop").

Alessia Cara

Alessia Caracciolo (Italian pronunciation: [aˈlɛssja kaˈrattʃolo]; born July 11, 1996), better known as Alessia Cara, is a Canadian singer and songwriter. She is signed to EP Entertainment and Def Jam Recordings and is best known for "Here", her debut single from her debut album, Know-It-All, released November 13, 2015. A sleeper hit, the song reached the top 5 in the United States and the top 20 in Canada. Prior to her work with EP and Def Jam, Cara was known for her acoustic song covers on YouTube.

Early life

Alessia Caracciolo, known as Alessia Cara, was born in Brampton, Ontario, Canada, a city just outside Toronto, where she attended Cardinal Ambrozic Catholic Secondary School. She is of Italian descent from Calabria; her father was born in Canada, to Italian parents, and her mother is an Italian immigrant. As a child, she wrote poetry and did theatre. At the age of 10 she began playing guitar and taught herself how to play various songs. At the age of 13 she began her own YouTube channel where she posted covers of songs that she performed.

Romeo Miller

Percy Romeo Miller, Jr. (born August 19, 1989), better known by his stage name Maserati Rome or simply Rome (formerly Lil' Romeo and Romeo) or his acting/business name Romeo Miller, is an American rapper, actor, basketball player, entrepreneur, and model. Miller is the son of well known rap mogul Master P. Miller has founded record label's Guttar Music, Take A Stand, The Next Generation & his current label No Limit Forever. Miller still holds the spot of the youngest person to hit #1 on the Billboard 200, a record that was previously held by music icon Michael Jackson.

Miller gained fame and fortune in the early 2000s after signing with his father's popular and successful label at the time No Limit Records with the help of his debut single & most successful single to date "My Baby" which went on to be certified platinum by the Recording Industry Association of America (RIAA) it established Miller as the youngest person to achieve the #1 spot on the Billboard 200. In 2001 Miller released his debut & most successful album to date Lil 'Romeo it charted the US Billboard 200 at number six & went on to be certified gold, selling over 500,000 copies.