Airlift (film)

Airlift is a 2016 Indian war thriller film directed by Raja Krishna Menon, and starring Akshay Kumar and Nimrat Kaur. The script, written by Raja Krishna Menon developed the idea after studying the whole incident of the war, and which he subsequently expanded. The film follows Ranjit Katyal (Akshay Kumar), a Kuwait-based businessman, carries out a biggest civil operation of evacuation of Indians based in Kuwait during the Iraq-Kuwait war carried out during the reign President Saddam Hussein of Iraq.

With a budget of ₹30 crore (US$4.4 million), the film premiered worldwide on 22 January 2016. The marketing of the film played an important role in the film's promotion and collaborated with the flight company Air India, who had a major contribution in the evacuation of record-breaking number of Indians during the war.

Airlift was theatrically released on 22 January 2016, with an international premiere being held on 21 January. The film was preceded by high audience and commercial expectations..

Akshay Kumar

Rajiv Hari Om Bhatia (born 9 September 1967), better known by his stage name Akshay Kumar, is an Indian actor, producer and martial artist who has appeared in over a hundred Hindi films. He has been nominated for Filmfare Awards several times, winning it two times. When he began his acting career in the 1990s, he primarily starred in action films and was known for his appearances in films of the "Khiladi series" as well as other action films such as Waqt Hamara Hai (1993), Mohra (1994), Elaan (1994), Suhaag (1994), Sapoot (1996), Jaanwar (1999).

Later, Kumar also gained fame for his drama, romance, action and comic roles. His performances in romance films like Yeh Dillagi (1994), Dhadkan (2000), Andaaz (2003) and Namastey London (2007), as well as drama films such as Waqt: The Race Against Time (2005). His comic performances in comedy films such as Hera Pheri (2000), Mujhse Shaadi Karogi (2004), Garam Masala (2005), Bhagam Bhag (2006), Bhool Bhulaiyaa (2007), and Singh Is Kinng (2008) met with acclaim. In 2007, he starred in four consecutive commercially successful films. Kumar hit a rough patch since 2009 to 2011 but came back with two successes, Housefull 2 (2012) and Rowdy Rathore (2012) with both of them grossing over ₹1 billion (US$15 million). His other films like OMG (2012), Special 26 (2013), Holiday (2014), Gabbar is Back (2015) and Airlift (2016) were highly successful critically and commercially. In February 2013, many media outlets reported that the net box-office collection of Kumar's films had crossed ₹20 billion (US$290 million) and he was the first and the only Bollywood actor to do so.Box Office India listed Kumar as one of the most successful actors in the history of Indian Cinema. Having done so, he has established himself as a leading contemporary actor of Hindi cinema.

Film

A film, also called a movie, motion picture or photoplay, is a series of still images which, when shown on a screen, creates the illusion of moving images due to the phi phenomenon. This optical illusion causes the audience to perceive continuous motion between separate objects viewed rapidly in succession. A film is created by photographing actual scenes with a motion picture camera; by photographing drawings or miniature models using traditional animation techniques; by means of CGI and computer animation; or by a combination of some or all of these techniques and other visual effects. The word "cinema", short for cinematography, is often used to refer to the industry of films and filmmaking or to the art of filmmaking itself. The contemporary definition of cinema is the art of simulating experiences to communicate ideas, stories, perceptions, feelings, beauty or atmosphere by the means of recorded or programmed moving images along with other sensory stimulations.

The process of filmmaking is both an art and an industry.

Subscription business model

The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.

Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service, or, in the case of such non-profit organizations as opera companies or symphony orchestras, it sells tickets to the entire run of five to fifteen scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. It is used for anything where a user is tracked in both a subscribed and unsubscribed status.

Membership fees to some types of organizations, such as trade unions, are also known as subscriptions.

Industries that use this model include mail order book sales clubs and music sales clubs, cable television, satellite television providers with pay-TV channels, satellite radio, telephone companies, cell phone companies, internet providers, software providers, websites (e.g., blogging websites), business solutions providers, financial services firms, fitness clubs, lawn mowing and snowplowing services and pharmaceuticals, as well as the traditional newspapers, magazines and academic journals.

Nimrat Kaur

Nimrat Kaur (born 13 March 1982) is an Indian actress. She began her career as a print model and went on to act in theater. After brief appearances in a few films, Kaur starred in Anurag Kashyap's production Peddlers, which was screened at the 2012 Cannes Film Festival. She followed it with her breakthrough role in The Lunchbox, a critically acclaimed drama co-starring Irrfan Khan, which was screened at the 2013 Cannes Film Festival.

In 2015, Kaur had a recurring role in the fourth season of the American television series Homeland, in which she played Tasneem Qureshi, an Inter-Services Intelligence agent. She then played the leading lady opposite Akshay Kumar in the war thriller Airlift, a major critical and commercial success.

Early life and background

Kaur was born in Pilani, Rajasthan. Her father worked with the Indian Army, and she has a younger sister, Rubine, who is a psychologist based in Bangalore. Her family lived in Patiala, and she studied at Yadavindra Public School, Patiala. In 1994, her father was killed in a terrorist attack in Kashmir. Thereafter, her family moved to Delhi-suburb, Noida, where she grew up and attended Delhi Public School, Noida. Later, she studied at Shri Ram College of Commerce, Delhi University, and began working in local theatre.