Barbie

Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.

Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle.

History

Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. He was unenthusiastic about the idea, as were Mattel's directors.

Disney Princess

Disney Princess is a media franchise owned by The Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney in the early 2000s, the franchise features a line-up of fictional female protagonists who have appeared in various Disney franchises.

The franchise does not, as its name might suggest, include all princess characters from the whole of Disney-owned media, but rather refers to specific characters from the company's animated films. As of 2015 the eleven characters considered part of the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel and Merida. The franchise has released dolls, sing-along videos, apparel, home decor, toys and a variety of other products featuring the Disney Princesses.

History and conception

"Standing in line in the arena [of a Disney on Ice show], I was surrounded by little girls dressed head to toe as princesses...They weren’t even Disney products. They were generic princess products they’d appended to a Halloween costume. And the light bulb went off. Clearly there was latent demand here. So the next morning I said to my team, "'O.K., let’s establish standards and a color palette and talk to licensees and get as much product out there as we possibly can that allows these girls to do what they’re doing anyway: projecting themselves into the characters from the classic movies.'"

My Little Pony

My Little Pony is an entertainment franchise developed by Hasbro which is marketed primarily to girls. It started as a line of plastic pony toys developed by Bonnie Zacherle, Charles Muenchinger and Steve D'Aguanno which have been produced since 1983. The ponies feature colorful bodies, manes and a unique symbol on one or both sides of their flanks. These are referred to in the two most recent incarnations as "cutie marks." My Little Pony has been revamped at least four times with new and more modern looks to appeal to a new market.

Following the original My Pretty Pony toy, introduced in 1981, My Little Pony was launched in 1983 and the line became popular during the 1980s. The original toy line ran from 1983 to 1995 (1992 in the US), and inspired animated specials, an animated feature-length film, and four animated television series.

The brand's sales increased many times over with the introduction of the fourth incarnation of the franchise, which started with the success of the 2010 animated television series. The brand grossed one billion USD in retail sales in 2014 and 650 million USD in retail sales in 2013.

Baby Alive

Baby Alive is a baby doll made by Hasbro that eats, drinks, wets and in some cases messes. Its mouth moves. It is marketed as being lifelike. It was originally made and introduced by Kenner in 1973, and reintroduced by Hasbro in 2006. Today, Baby Alive is offered in Caucasian, African-American, and Hispanic varieties. The newest versions include Wets & Wiggles (male or female), Sip 'N Slurp, Sip 'N Snooze, Pat 'N Burp, Baby Alive Learns to Potty, and Baby Alive Bye Bye, Baby.

History

1970s-1980s

The first Baby Alive doll was introduced by Kenner in 1973. It could be fed food packets mixed with water, and came with a bottle, diapers, and feeding spoon. The spoon would be inserted into its mouth, and a lever on its back pushed to have it chew the food. The food would move through her and end up in her diaper; this version did not speak, so you had to check the diaper a few moments after feeding. It also produced droppings and threw up regularly.

1990s

The Walt Disney Company

The Walt Disney Company, commonly known as Disney, is an American diversifiedmultinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios in Burbank, California. It is the world's second largest media conglomerate in terms of revenue, after Comcast. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names The Walt Disney Studio, then Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media.

In addition, Disney has since created corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is best known for the products of its film studio, The Walt Disney Studios, which is today one of the largest and best-known studios in American cinema. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC Family; publishing, merchandising, music, and theatre divisions; and owns and licenses 14 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is a primary symbol of The Walt Disney Company.