AllSaints engages customers by thinking like a candidate
How a sophisticated understanding of its audience helped the fashion brand boost sales as it expanded around the world in 2016.
Read the storyYou know how most meetings are really about everyone just trying to look smart, prove they’re right, or show they aren’t to blame for the thing that went wrong? That doesn’t happen at NationBuilder. We want to grow, we want to learn, we want to be better. It can be challenging, but honest feedback and growth are more important to us than being comfortable.
Find your roleWatch Allison Kunath create our mural that represents 'leadership for a connected humanity' - the core concept behind NationBuilder.
When you do hard things, roadblocks are never-ending. The world doesn’t make it easy to create something that’s never existed before. That doesn’t stop us. We take responsibility for making things happen, even (especially) when they seem impossible.
Find your role"The internet is my religion."
In 2011 Jim Gilliam gave a groundbreaking speech at PDF about his journey and how NationBuilder came to be. Watch that speech or purchase his book.
Saying what you really think, admitting how you really feel, or asking what you really want to ask isn’t always easy. But not being honest just gets in the way of creating together. When we stop being polite and start getting real, our community gets stronger and we make better decisions. Empathy is not protecting each other’s feelings. It’s respecting each other enough to say what’s true.
Find your roleWe are audacious enough to believe that humanity connected can accomplish anything, but humble enough to know that, as humans, we often lie to ourselves about what we’re accomplishing. So we seek data to overcome our blind spots and wisdom to overcome our limitations.
Find your roleWe proudly and fiercely help everyone have access to the tools of leadership, regardless of race, age, class, religion, educational background, ideology, gender, sexual orientation, or political party. It’s the whole reason we exist.
Find your roleOur software puts people in the center and so do we. Leadership is about humans. We take care of ourselves and each other, and deeply value authenticity. Humans are good at certain things; machines are good at certain things – and we understand the difference.
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