Enterprise analytics for better customer experiences.
The Google Analytics 360 Suite gathers data from across the many touchpoints of today’s complex customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing.
Google Analytics 360 Suite
“Companies spend a lot of money on marketing, it’s difficult to understand which dollars are working and which dollars aren’t. The Google Analytics 360 Suite allows you to actually understand which half is working.”Harry Tannenbaum - Head of Marketing Analytics, Nest
Featured report
Using analytics to create customer value.
Discover how successful marketers use enterprise analytics to support key decisions and create relevant customer experiences in the moments that matter in this new Harvard Business Review whitepaper.
Get the Harvard Business Review Whitepaper
2.6X sales growth
Businesses that integrated multiple customer and marketing data sources saw 2.6X sales growth over three years compared to peers.
Solutions
Marketing analytics for a multi-screen world.
Say hi to the Google Analytics 360 Suite, built for today’s largest enterprises. It helps you better understand people, and how they behave, so your business can deliver value in the moments they need it most.
The 360 suite advantage
Seven measurement solutions. One powerful package.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.
If you need assistance, dedicated support and services ensure that help is there when you need it.
Products that work together
Enjoy seamless integration with your favorite products.
The Google Analytics 360 Suite was designed to incorporate all your data sources, including:
Your Google products
Find new and high-value customers, thanks to integrations with Google media solutions, like AdWords, the Display Network, and DoubleClick.
Your 360 Suite products
Native integrations allow you to quickly access data from any product within the suite — saving you time and increasing efficiencies across your team.
Your third-party products
The 360 Suite even integrates with non-Google products, allowing you to include data from CRM systems, email tools, ad platforms, and offline data sources.
Built for enterprise
Get robust controls to better manage your team.
The 360 Suite comes equipped with comprehensive administration capabilities that allow for more control when it comes to user management, auditing, and account permissions.
Streamlined account management
With centralized account management, it’s easy to control user access and permissions across your suite products.
Unified user experience
A unified user experience offers common navigation, headers, and the ability to switch between products for easy access to the data you need.
Real-time data snapshots
Quickly see a snapshot of all key metrics, across all products, on the homepage.
Services & support
Dedicated Google support and training.
Support from our friendly account team is built into the Google Analytics 360 Suite. It's all covered in your service level agreement.
Onboarding made easy.
We’ll start with a thorough needs analysis for your business. Then we’ll help you get up to speed, with full support and training materials.
Dedicated services.
Our experts can be a natural extension of your marketing, analytics, and web development teams, devoted to your success every step of the way.
Ongoing training and exclusive access.
Let us train your business analysts, marketing, and technical staff. They’ll get priority access to new education and training, plus exclusive invitations to beta feature tests.
Secure data.
Our global infrastructure is advanced, safe, and reliable, so your solutions will be both powerful and protected.
Products
Powerful solutions to prove your marketing is driving revenue.
Success Stories
Our Customers
L’Oreal
L’Oreal Canada doubles anticipated revenue with Analytics 360.
Nest
Nest evaluates the value of TV with Attribution 360.
View PDFFeatured Resources
Product Overview
Measurement Strategy
See how modern measurement cuts through complexity and wins customers.
The Google Analytics 360 Suite offers seven integrated measurement products: it delivers remarkably deep insights into consumer behavior, so you can create more engaging experiences for them.
Guide
Measurement Strategy
How to build a culture of growth
Learn how marketing optimization can transform your organization into a growth engine by focusing on the customer experience and making it better.
Report
Measurement Strategy
Econsultancy report: The customer experience is written in data.
Research conducted by Econsultancy in 2017 reveals why and how the most successful brands are putting data at the center of marketing strategy. Learn how leaders integrate data, teams, and tech.