Tech

As tech consumers, we can be pretty fickle when the next big thing appears on our screens. We are so accustomed to change and for most of us, brand loyalty isn't powerful enough to keep our business in the face of better features or the momentum of the biggest tech trends.

Then there is the difficulty solving the crime itself, where the identity of the fraudster is often hidden due to all the players in the ad fraud ecosystem that are involved with each ad placement including media agencies, demand side platforms, exchanges, ad networks, and supply side platforms.

There's a new heart rate monitor on board, which Fitbit is being oddly tight-lipped about. It's not the PurePulse of old, but a new one which uses red LEDs instead of green - and that's a big deal.

Machine learning is everywhere. You may not know it, but from fashion to fintech, machine learning is the force driving innovation and powering growth around the globe. But what exactly is it? How does it work? And more importantly, what does it mean for the Environmental, Health, Safety and Quality (EHSQ) industry?

As offshore wind continues to thrive, DONG Energy is playing a leading role in the creation of an offshore wind sector deal with the Government to help map out the future of the industry. With the right support, offshore wind can be the backbone of a smarter energy system.

Have you forgotten BlackBerry advertising #rimjobs? Or the good people of Chester literary festival inviting us all to join their #clitfest? Surely you remember #susanalbumparty? There are numerous examples of company marketing and PR departments failing to think clearly about the hashtags they're using and condemning themselves to internet notoriety.