Taking sustainability seriously. And taking it deep.
Hidden inside “sustainability” is massive business opportunity. And the biggest brand promise you can possibly make.
Get Inside Sustainability with Gil Friend
Winners —in business, sports, entertainment— have coaches. Who's your sustainability coach?
Full Cycle Sustainability™
Sustainability In Practice™
This library of interactive eLearning courses will engage people across
your organization in building sustainability throughout your business.
Based on the acclaimed book, The Truth About Green Business.
Mt. Sustainability is a tall climb.
Do you know where you stand?
Natural Logic helps the world’s best companies design, implement & measure profitable sustainability strategies.
But there’s a problem. The “best efforts” from most sustainability initiatives merely mitigate problems, make things less bad, and slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy. That’s not good enough to win the race for sustainability and for business leadership—and beyond.
Download the Declaration of Leadership for Sustainable Business! Then take our free sustainability assessment!
The Declaration lays out what it will take for your company to build its profit and brand, reduce its risk and fulfill its purpose—by embedding the laws of nature at the heart of enterprise. The assessment will tell you where you need to focus. (Our privacy policy: No one gets your information. Period.)
Our Approach
Gil Friend
Services
Case Studies
Our Team
Resources
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.