![Billabong's fashion fail shows how social media is accelerating trends.](http://web.archive.org./web/20170831002749im_/https://www.fairfaxstatic.com.au/content/dam/images/g/r/x/j/s/f/image.related.wideLandscape.460x259.gy6x8f.png/1504064148335.jpg)
Fashion victim Billabong dives to a $77 million loss
Surf and skate wear group Billabong says it became a fashion victim last year after failing to keep up with the Instagram generation's rapidly changing taste, and expects another tough year ahead.