The Road – Dents Christmas Film

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• published: 08 Feb 2017
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The Road – Dents Christmas Film Sometimes the meaning of what you do for someone has more value than what you buy – it’s about dedication, the act, the drive to reach them. We strive to find the perfect gift for our loved ones, but sometimes, the best gift is just being there. ‘The Road’ was shot in one day, three weeks before Christmas. Starting in the early hours of an icy winter’s morning and finishing on the brink of sunset, the film follows a gentleman taking to his beloved classic car and heading towards the coast to drive home for Christmas, and to his love. We tasked ourselves with making a non-commercial commercial. We wanted to create something romantic – turing a ‘car film’ into something artistic, sensitive and subtle. As December crept in, it felt like the perfect time for ‘The Road’. Instead of keeping to within the boundaries of stereotypical Christmas visuals, we chose to focus on a relationship and the gesture of delivering a carefully chosen gift to a partner. We wanted the film to empathise with those that have loved ones they miss and to join in with the anticipation of seeing them. By using drones to capture the footage we were really able to embrace the routes travelled and show the dramatic yet beautiful surroundings during the drive. The theme of ‘The Road’ is both romantic and nostalgic, and using the Plus 8 Morgan felt like the perfect fit in order to record an emotionally engaing, almost immersive, driving experience. It’s an exciting time for all; brands such as Dents can now be behind something truly original and inspirational, going far beyond just marketing a product. Dents used the film as their Christmas campaign which delivered them significant and measurable results. The entire film was shot in a single day, using a very small team of three. Between sunrise and sunset, we managed to travel over 200 miles across various locations in Dorset. ‘The Road’ was used by the Dents company during the last fortnight building up to Christmas – they launched it as a social media campaign and also used the imagery across their website for the duration. The film has received over 30K views to date and has been featured on a number of sites including ‘#AdOfTheDay’ on Ads of Brand, and Ads of the World. www.the road-film.uk – ‘The Road’ – Poem I’ll leave at dawn to reach you Down roads lasting longer than daylight Chasing the winter sun towards the coast My promise to reach you by twilight No journey is too long to see you again I’ll be kept warm by the thought of you This Christmas, home is where the heart is My heart belongs with you Let me give you the gifts that you deserve Like hands kissed by a glove By Christmas Eve, I will be home My pilgrimage to you Merry Christmas, my love – Client: Dents Advertising Agency: Supreme–DBA Filming: Harbour Media Creative Director: Justin Barrow Art Director: Robyn Blackwood Videographer: Justin Glynn

SHINE presents FAC51 The Hacienda 2015 @ The Warehouse Leeds - 18th December

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• published: 19 Feb 2016
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★ NEXT SHOW ★ Tickets at Facebook Event - [ goo.gl/sG6S8m ] - & at website with further info - [ www.ShineLeeds.com ] Now watch our most recent event of FAC51's Shine Leeds annual, The Warehouse on Mad Friday 2015 Details below re the forthcoming SHINE EASTER SUNDAY SPECIAL 2016, The Leeds Warehouse, (27 Mar) ★ TICKETS ★ ► Skiddle - http://goo.gl/QzpSf9 ► Ticket Arena - http://goo.gl/CBbny3 ► The Warehouse - http://goo.gl/GQM3L0 ► Jumbo Records Leeds, 01132455570 - http://goo.gl/avnat6 ► Crash Records Leeds, 01132436743 - http://goo.gl/VIYadS ► The Disc Bradford, 01274394730 - (instore) ★ SHINE EASTER SPECIAL 2016 ★ After what's been an outstanding display of artiste for music talents throughout last year, Shine with taste & much anticipated pride are yet again & most especially after Mad Friday's FAC51 Leeds Warehouse blinder, ready with another announcement of 2016's Easter Special. Expect the show to be headlined by New York's legendary CeCe Rogers who recieved his name from the Soul Godfather himself James Brown. CeCe will be presenting you with a spectacular vocal & piano Live Performance featuring All Join Hands, alongside others including the biggest coolest eighties anthem, Someday, an Atlantic Records 1987 Club Mix release, which incidentally was produced by none other than CeCe's fellow co owner of USB Records, Chicago's original Godfather of House Marshall Jefferson. For this Shine HQ saw fit to master a perfect Easter line up together & invited him back to Leeds, where he's expected to join proceedings ahead by spinning more of his renowned, yet exciting DJ classics at the citie's No1 venue The Warehouse, scheduled Easter Sunday 27th March. For more house music all night long back at The Warehouse located on Somers Street, a carefully handpicked line up has been drafted in ensuring Ce Ce & Marshall who by the way are both purposely flying over from New York & Chicago in the States for seeing this event is nothing less than completely off the scale. So with no further ado the chosen DJ's lending Main Room support are FAC51 Hacienda legend Allister Whitehead (Official) then Terry Farley the Junior Boy's Own co founder from DJ producer outfit Heller & Farley plus Leeds' very own Buckley otherwise known for residencies with Renaissence, Back To Basics & The Hacienda amongst much more. The residents at Shine HQ will usually be Mark Alexander but as a one off his longstanding position will be replaced by the brilliant Good2Groove outfit with a 2 hour warm up set, (due to Mark's unavoidable family issues), he's personally apologized however Shine still continue's with their usual spectacular duration from Graham Dixon & Mark Holliday, taking The Loft by storm while Garry Dabill pick's up the Main Bill Main Room warm up set. Don't hesitate to jump on Tickets especially since Early Bird's were Sold Out at rapid rate as per usual. Grab yours online from Ticket Arena & Skiddle or instore at Leeds shops, Jumbo Records & Crash Records or even Bradford's The Disc, so don't hang around guys, get cracking for what's expected to be a mind blowing show down at Shine's spiritual home, Leeds' most iconic club since 1979, The Warehouse located on Somers Street not far from the city train station. ★ LINE UP ★ CE CE ROGERS - Vocal & Piano Live Performance MARSHALL JEFFERSON ALLISTER WHITEHEAD TERRY FARLEY BUCKLEY Good2Groove - (one off replacement of Mark Alexander) Graham Dixon Mark Holliday Garry Dabill ★ INFORMATION ★ CeCe Rogers - www.cecerogers.com The Warehouse Leeds - www.theleedswarehouse.com Follow Shine - www.twitter.com/Shine_Promo Like Shine - www.facebook.com/ShineLeeds Team Contact - [ www.shineleeds.com ] - 07450 529054