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In the age of fake news, this fight serves up fake sport

Floyd Mayweather and Conor McGregor.

​In the age of fake news, this fight serves up fake sport Far from being 'the biggest sporting event of our lifetimes', Mayweather v McGregor is a lucrative pantomime that reflects the worst excesses of a materialistic age

Mayweather and McGregor use racial conflict to sell fight

Face-off: Floyd Mayweather, left, and Conor McGregor at a news conference in Las Vegas on Wednesday.

For all the novelty of their fight, Conor McGregor and Floyd Mayweather, jnr, have relied on boxing's most durable means of promotion. Through words and behaviour, they have concocted a racial rivalry in a climate ripe for exploiting it.

When is the McGregor v Mayweather fight on?

Face-off: Floyd Mayweather and Conor McGregor stare each other down.

UFC star Conor McGregor will attempt to ruin Floyd Mayweather Jr's undefeated boxing record in just under a fortnight in Las Vegas. Here's the basic details you need to know.