The Really, Really Free Market (RRFM) movement is a horizontally organized collective of individuals who form a temporary market based on an alternative gift economy. The RRFM movement aims to counteract capitalism in a proactive way. It holds as a major goal to build a community based on sharing resources, caring for one another and improving the collective lives of all. Markets often vary in character, but they generally offer both goods and services. Participants bring unneeded items and food, as well as skills and talents such as entertainment or haircuts. A RRFM usually takes place in an open community space such as a public park or community commons.
The first known Really, Really Free Market took place simultaneously in Miami, Florida, and Raleigh, North Carolina during the anti-globalization protests against the FTAA in 2003. The idea of a "Really, Really Free Market" emerged from a visioning ritual by members of the Pagan Cluster in Austin in preparation of the FTAA Summit in Miami, November 2003. Members of the Green Bloc picked up the idea and made it real. Participants from the SouthEast Anarchist Network (SeaNET) held demonstrations using the Really, Really Free Market to protest the G8 summit in 2004. . The idea quickly spread across the United States.