Connecting the critical link between in-store and online data, Office Depot could get a clear picture of their customers’ journeys to see what online behaviors lead to actual sales: https://goo.gl/KhZWQG #measure

"Looking at information captured by individual channels only provides a fragmented view of your customer." When you combine data sources, you can gain a more complete view of your audience: https://goo.gl/1UsdE8 #measure

Discover how Fly Buys, New Zealand's most popular loyalty program, achieved these impressive results with data-driven creative and the DoubleClick stack: https://goo.gl/9MuJXW

No one wants to feel out the loop on what's happening in the world. When data revealed that audiences worried they were missing out, Media Lab designed a campaign to show how Chromecast can help you keep up. Learn how this strategy was #InspiredByData: https://goo.gl/dc6Pgp

Cutting edge ad technology won't make the impact you need unless you use it to make the most of your data. Learn how Media Lab leverages programmatic to reach the right audience with the right creatives: https://goo.gl/tKaYNe

Android Wear is a versatile product designed to enhance many different types of lifestyles. Learn how Media Lab used data to find the right creative approach for each kind of customer: https://goo.gl/r8WNcm

The difference between leading marketers and the rest of the pack comes down to two factors: support from the top, and a clear data and analytics strategy. Learn how to make the most of your data: https://goo.gl/tmLnGS

Gathering data is just the start — a plan to use it efficiently is key to success. Get #InspiredByData to find out how analytics helps you enhance your creative: https://goo.gl/7QQ2NV

It's not enough to just say data matters — you need a firm plan for integrating data into your creative workflow. Learn how GILT Group, L'Oréal Vichy, and Royal Bank of Canada integrated analytics into a stronger creative strategy: https://goo.gl/EdU7sT