Audience

An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception.

Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations.

In the age of easy Internet participation and citizen journalism, professional creators share space, and sometimes attention, with the public. American journalist Jeff Jarvis said, "Give the people control of media, they will use it. The corollary: Don't give the people control of media, and you will lose. Whenever citizens can exercise control, they will."Tom Curley, President of the Associated Press, similarly said, "The users are deciding what the point of their engagement will be — what application, what device, what time, what place."

Film festival

A film festival is an organized, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region. Increasingly, film festivals show some films outdoors. Films may be of recent date and, depending upon the festival's focus, can include international and domestic releases. Some festivals focus on a specific film-maker or genre (e.g., film noir) or subject matter (e.g., horror film festivals). A number of film festivals specialise in short films of a defined maximum length. Film festivals are typically annual events. Some film historians do not consider Film Festivals as official releases of film, like Jerry Beck. The best known film festivals are the Venice Film Festival, the Cannes Film Festival, the Toronto Film Festival, Sundance Film Festival, and the Berlin International Film Festival, the latter being the largest film festival worldwide, based on attendance. The Venice Film Festival is the oldest major festival. The Melbourne International Film Festival is the largest film festival in the Southern Hemisphere and one of the oldest in the world. A 2013 study found 3,000 active films festivals worldwide—active defined as having held an event in the previous 24 months.

Film

A film, also called a movie, motion picture or photoplay, is a series of still images which, when shown on a screen, creates the illusion of moving images due to the phi phenomenon. This optical illusion causes the audience to perceive continuous motion between separate objects viewed rapidly in succession. A film is created by photographing actual scenes with a motion picture camera; by photographing drawings or miniature models using traditional animation techniques; by means of CGI and computer animation; or by a combination of some or all of these techniques and other visual effects. The word "cinema", short for cinematography, is often used to refer to the industry of films and filmmaking or to the art of filmmaking itself. The contemporary definition of cinema is the art of simulating experiences to communicate ideas, stories, perceptions, feelings, beauty or atmosphere by the means of recorded or programmed moving images along with other sensory stimulations.

The process of filmmaking is both an art and an industry.

Short film

A short film is any film not long enough to be considered a feature film. Although no consensus exists as to where that boundary is drawn, the Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes or less, including all credits". The term featurette originally applied to a film longer than a short subject, but shorter than a standard feature film.

The increasingly rare term short subject means approximately the same thing. An industry term, it carries more of an assumption that the film is shown as part of a presentation along with a feature film. Short is an abbreviation for either term. Short films are often screened at local, national, or international film festivals and made by independent filmmakers for non profit, either with a low budget or no budget at all. They are usually funded by film grants, non profit organizations, sponsor, or personal funds. Short films are generally used by filmmakers to gain experience and/or prove their talent in order to gain funding for future films from private investors, entertainment companies, or film studios.

Festival

A festival is an event ordinarily celebrated by a community and centering on some characteristic aspect of that community and its religion or traditions, often marked as a local or national holiday, mela or eid. Next to religion and folklore, a significant origin is agricultural. Food is such a vital resource that many festivals are associated with harvest time. Religious commemoration and thanksgiving for good harvests are blended in events that take place in autumn, such as Halloween in the northern hemisphere and Easter in the southern.

Festivals often serve to fulfill specific communal purposes, especially in regard to commemoration or thanksgiving. The celebrations offer a sense of belonging for religious, social, or geographical groups, contributing to group cohesiveness. They may also provide entertainment, which was particularly important to local communities before the advent of mass-produced entertainment. Festivals that focus on cultural or ethnic topics also seek to inform community members of their traditions; the involvement of elders sharing stories and experience provides a means for unity among families.