To complement the ability to design and build world leading platforms. PERFORM's Marketing team works closely with the Design and CRM teams to put together integrated digital marketing campaigns designed to drive product awareness, traffic and ultimately subscription or pay-per-view transactions for our various platforms.
Search Engine Optimisation: ensures a website is 'search friendly' in order to drive organic traffic through search engines such as Google, Yahoo and Bing.
Search Engine Marketing: compliments broader campaigns by buying search terms across sites such as Google and Bing so that when a specific term is searched for, the platform, offer or specific event is promoted.
Social Network Site Management: using sites such as Facebook and YouTube to provide a platform to extend reach and drive brand awareness and ultimately traffic.
Content Syndication: promoting and maximising the reach of content by supplying third parties with pre-loaded video players.
Affiliate Marketing: working with a broad range of affiliates to increase awareness, extend campaign reach and drive transactions.