Got Talent

Got Talent is a talent show television format conceived and owned by Simon Cowell's SYCOtv company. A pilot was made in the United Kingdom in 2005, hosted by Paul O'Grady, but after O'Grady's split with ITV, the series was postponed, resulting in America's Got Talent – the first full series of the format.

It has spawned spin-offs in over 58 countries (as of April 2014), in what is now referred to as the Got Talent format, similar to that described by FremantleMedia of the Idol and The X Factor formats. In April 2014, the format was named the world's most successful reality TV format ever by the Guinness World Records.

History

Got Talent was an invention by The X Factor creator Simon Cowell, with comedian and talk show host Paul O'Grady producing a pilot for ITV in 2005 under the provisional title Paul O'Grady's Got Talent. O'Grady left the network after disputes with ITV, resulting in Cowell moving the concept to the United States while he and ITV searched for a new show host.

Due to these issues, the Got Talent franchise ended up debuting first as America's Got Talent on NBC on 21 June 2006, with judges David Hasselhoff, Brandy Norwood, and Piers Morgan. The show's original series was hosted by Regis Philbin. In 2016, the judging panel consisted of Howie Mandel, Heidi Klum, Melanie Brown, and Simon Cowell, and hosted by Nick Cannon, who has been the presenter since 2009. The grand prize on America's Got Talent is $1 million, and, since season 3, a chance to headline a show on the Las Vegas Strip. America's Got Talent proved extremely successful for NBC, pulling in high ratings in both total viewers and the younger 18-49 demographic. The show's initial success in America is credited with the eventual launch of the British series, and the overall global launch of the Got Talent franchise.

Rapping

Rapping (or emceeing,MCing,spitting bars,or rhyming) is "spoken or chanted rhyming lyrics". The components of rapping include "content", "flow" (rhythm and rhyme), and "delivery". Rapping is distinct from spoken-word poetry in that it is performed in time to a beat. Rapping is often associated with and a primary ingredient of hip-hop music, but the origins of the phenomenon can be said to predate hip-hop culture by centuries. It can also be found in alternative rock such as that of Cake, gorrilaz and the Red Hot Chili Peppers. Rapping is also used in Kwaito music, a genre that originated in Johannesburg, South Africa, and is composed of hip-hop elements.

Rapping can be delivered over a beat or without accompaniment. Stylistically, rap occupies a gray area between speech, prose, poetry, and singing. The word (meaning originally "to hit") as used to describe quick speech or repartee predates the musical form. The word had been used in British English since the 16th century. It was part of the African-American dialect of English in the 1960s meaning "to converse", and very soon after that in its present usage as a term denoting the musical style. Today, the terms "rap" and "rapping" are so closely associated with hip-hop music that many use the terms interchangeably.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Mac Lethal

David McCleary Sheldon (born July 25, 1981), better known by his stage name Mac Lethal, is an American hip hop recording artist, of Irish descent, from Kansas City, Missouri. He is also the founder of Black Clover Records and is a radio host on KRBZ 96.5 the Buzz show, Black Clover Radio.

Career

Mac Lethal released his debut album, Men Are from Mars, Pornstars Are from Earth, on HHI Recordings in 2002.Sage Francis took him on the Fuck Clear Channel Tour in 2004.

In 2006, Mac Lethal founded Black Clover Records with longtime friend Jeremy Willis, who had been running the Datura Label. In 2007, he released the album entitled 11:11 on Rhymesayers Entertainment.

In November 2011, Mac Lethal released a video on YouTube of him rapping over the beat to "Look at Me Now" while he prepares a dish of pancakes in his kitchen. The video became a viral hit and got millions of views in a matter of days and led to interviews on websites like CNN and The Washington Post.

Despite his rejuvenated and modernized success brought on through YouTube and social media, Mac Lethal has insisted on remaining independent and not signing with any of the major labels who have approached him. In 2011, he was offered a contract from Sony to which he rejected, referring to the $250,000, 5 album, 2 option and one milestone option deal, as "insane".