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Dude Perfect

Dude Perfect is a sports entertainment group who got their start on YouTube. Most known for their trick shots, they are also involved in comedy with their "Stereotypes" series, in which they poke fun at common stereotypes, mostly in the sports world. The group consists of the twins Coby and Cory Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney who are all former high school basketball players and college roommates at Texas A&M University.

The group commented that their shots typically relied more on American football skills than basketball.

History

The group was betting on sandwiches via basketball shots in their backyard, which were eventually recorded on camera, and a video of trick shots at Toney's ranch was eventually released on YouTube. Within a week, the video received 100,000 views. When asked about the name, Toney stated,

Afterwards, a trick shot video from the Christian summer camp Sky Ranch was released, which, as of June 2015, has over 13.9 million views. For every 100,000 views the video received, Dude Perfect pledged to sponsor a child from Compassion International. Afterwards, ESPN's E:60 contacted the group for a segment, and on the third floor of Texas A&M's Kyle Field, Toney converted a shot, which traveled 3.9 seconds, which was a world record at the time. The shot prompted television appearances on ESPN's First Take, Pardon the Interruption, Around the Horn and SportsNation. Eventually, Dude Perfect introduced the Panda mascot, who "developed a cult following at A&M basketball games" when taunting players of the opposing team.

Social media

Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies. Social media differ from traditional or industrial media in many ways, including quality,reach, frequency, usability, immediacy, and permanence. Social media operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media that operates under a monologic transmission model (one source to many receivers).

Chris Brown

Christopher Maurice "Chris" Brown (born May 5, 1989) is an American singer, dancer, rapper and actor. Born in Tappahannock, Virginia, he was involved in his church choir and several local talent shows from a young age. Having signed with Jive Records in 2004, Brown released his self-titled debut studio album the following year. It peaked at number two on the US Billboard 200 and was later certified double platinum by the Recording Industry Association of America (RIAA). With his first single "Run It!" peaking atop the US Billboard Hot 100, Brown became the first male artist as a lead since Diddy in 1997 to have his debut single top the chart. His second album Exclusive (2007) spawned his second Hot 100 number one "Kiss Kiss", in addition to "With You" and "Forever". The album was also certified double platinum by the RIAA.

In 2009, Brown received much media attention after pleading guilty to felony assault of his then girlfriend, singer Rihanna; he was sentenced to five years of probation and six months of community service. His third album Graffiti was released later that year, and included the top-twenty single "I Can Transform Ya". Brown's fourth album F.A.M.E. (2011) became his first to top the Billboard 200; it spawned the successful singles "Yeah 3x", "Look at Me Now", and "Beautiful People". F.A.M.E. earned Brown his first Grammy Award for Best R&B Album at the 54th Grammy Awards. His fifth album Fortune was released in 2012. However, after the release of Exclusive, Brown's albums have not been well received commercially or by music critics, with the exception of X, which received a normalized rating of 63. Brown's seventh studio album Royalty was released on December 18, 2015.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.