Out Now Consulting

Out Now Consulting is a marketing agency that provides specialised gay marketing services to large companies by researching gay lifestyles and using the information to develop strategies to target gay and lesbian consumers.

Origins

Although Out Now is a Dutch company, its origins lie in the formation of an Australian company, Significant Others, which after its establishment in 1992 became known in Australian media over subsequent years for its work as a specialist gay marketing agency.

Significant Others presented the Keynote address at the world's first gay marketing conference in 1994.

Following the establishment of an office in Amsterdam, Out Now became the first business of its kind with agencies in more than one country.

Activities are now undertaken in the US, UK, Germany, Belgium, France, Ireland and The Netherlands markets.

Out Now's role in the development of gay marketing in various countries has been discussed in the Dutch language edition of 'Principes van Marketing' (Principles of Marketing) - a marketing textbook - by Dr. Philip Kotler.

Hardwell

Robbert van de Corput (born 7 January 1988 in Breda), who performs under the stage name Hardwell, is a Dutch big room house and electro house DJ and music producer. He was voted the World's No. 1 DJ on DJ Magazine's annual Top 100 DJs poll in 2013, and again in 2014. Hardwell is known for his live sets at major music festivals such as Tomorrowland and Ultra. The video streams of his performances on his personal YouTube channel have collectively garnered more than 100 million views.

Hardwell first gained recognition in 2009 for his bootleg of "Show Me Love vs. Be". He founded record label Revealed Recordings in 2010 and his own radio show and podcast, Hardwell On Air in 2011. He has since released six compilation albums through his label, as well as his own documentary film. His debut album, United We Are was released on January 23, 2015.

Early life

Robbert van der Corput was born on the 7th of January 1988 in Breda, Netherlands, where he grew up as well. He started learning classical piano and DJing. Van der Corput was first inspired to become a DJ after watching a documentary about DJs on the Dutch MTV. He was signed to his first record label and he began DJing at reputable clubs across the Netherlands. As a kid, he enrolled at a music-oriented school and the Rock Academy. Three months into the Rock Academy, he was advised to quit and to pursue a career in music immediately, changing his name to Hardwell. He often cited fellow Breda native, Tiësto, as his biggest inspiration and mentor.