!["Your voice and how you present is the icing on the cake; it’s not as important as the ingredients.," says Emma ...](http://web.archive.org./web/20170813181959/http://www.afr.com/content/dam/images/g/x/n/l/x/l/image.related.afrArticleLead.620x350.gxft1j.png/1502327169376.jpg)
Presentations are our most powerful tool in business, yet we’re getting them all wrong. Our information, ideas, vision and values are lost in badly designed slides, verbose jargon-filled language and endless bullet points.
These messages could have secured buy-in from stakeholders on a new vision or won a new client and contract. But instead our ideas and strategies go unheard, unseen and not understood.
To share what you know needs to go deeper than your delivery. Your voice and how you present is the icing on the cake; it’s not as important as the ingredients.
Here, are the six most common mistakes we make in presentations and how to avoid them.
Emma Bannister is chief executive and founder of Presentation Studio.