Handycam

Handycam is a Sony brand used to market its camcorder range. It was launched in 1985 as the name of the first Video8 camcorder, replacing Sony's previous line of Betamax-based models, and the name was intended to emphasize the "handy" palm size nature of the camera, made possible by the new miniaturized tape format. This was in marked contrast to the larger, shoulder mounted cameras available before the creation of Video8, and competing smaller formats such as VHS-C.

Sony has continued to produce Handycams in a variety of guises ever since, developing the Video8 format to produce Hi8 (equivalent to S-VHS quality) and later Digital8, using the same basic format to record digital video. The Handycam label continues to be applied as recording formats evolve.

Models

Commercials

A commercial for the Sony Handycam was made in June 2005 in Europe with the song "I Love You, ONO" by Stereo Total.

Sony

Sony Corporation (ソニー株式会社, Sonī Kabushiki Gaisha), commonly referred to as Sony /ˈsoʊniː/, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 116th on the 2015 list of Fortune Global 500.

Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – electronics (including video games, network services and medical business), motion pictures, music and financial services. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson) and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and as of 2013, the fourth-largest television manufacturer in the world, after Samsung Electronics, LG Electronics and TCL.