The Google Analytics Team is Hiring. Join Us.

Is it your dream to build new features, or tell the world about Google Analytics? Join our team. We're hiring for a number of positions.

Micro-moments evolve with on-demand consumer behavior
#marketing #measure #analytics

"As micro-moments multiply, consumer expectations are accelerating towards on-demand experiences, and new consumer behaviors are evolving as a result."

Integrating data, analytics, and machine learning
Machine learning, data science, and predictive analytics are the new, increasingly crucial complements to traditional marketing best practices. But bringing science into your marketing process might require a mindset shift: https://goo.gl/nz4cVB #measure

Launching your culture of growth
To build a culture of growth you need a full team, but three personality types can help initiate the process: https://goo.gl/G3MsWr #optimize

Webinar tomorrow on Google Analytics 360 and BigQuery

If you’ve ever felt that your business has outgrown what your analytics platform can do, attend this webinar to see how the advanced analytics features in Google Analytics 360 and Google BigQuery can help businesses make better, data-informed decisions.

Visualizing One's Predictions Improves Recall and Comprehension of Data
#measure #data #analytics

"Our finding that predicting data helps users remember the data better paves the way for new, prediction-oriented visualization designs. How might users of visualizations beyond line charts make predictions?"

Essential Formulas for Your Google Analytics Data
#measure #analytics

"I first started researching more about formulas when I began to use the Google Analytics API for Sheets. It’s the easiest way to pull data directly from Google Analytics (GA), and formulas can be used to automate data so that I don’t have to repeat the same tedious tasks over and over."

Manipulating the Data Layer: JavaScript variables and Enhanced Ecommerce
#analytics #measure #tagmanager

"This post sets out to solve a very specific problem: namely, how to balance the competing demands of a platform-agnostic Data Layer and the Enhanced Ecommerce plugin for Google Analytics. This might sound niche, but you’d be surprised how many large ecommerce websites using Google Tag Manager eventually run into this challenge."

Sigma Sport used Google Optimize 360 to find their loyal customers, and increased their revenue by 28%. Learn how Optimize 360 can help you bring your products to the right audience: https://goo.gl/Q3fGz9