They Know

They Know may refer to:

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Shawty Lo

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Carlos Walker (born March 31, 1976), better known by his stage name Shawty Lo, is an American hip hop recording artist from Moultrie, Georgia. Walker is a founding member of the Southern hip hop group D4L and in 2003, founded D4L Records. He is perhaps best known for his debut single "Dey Know", which was included on his solo debut album Units in the City, released in February 2008. In June 2011, Walker announced he had signed his D4L imprint to fellow American rapper 50 Cent's subsidiary label G-Unit South Records, in a joint venture deal.

Music career

2003-2006: Career beginnings with D4L

In 2003, Shawty Lo formed the hip hop group D4L, with fellow Atlanta-based rappers Fabo, Mook-B and Stoney. Shawty Lo subsequently launched his indie record label D4L Records. Shawty Lo self-funded the group in its early days. He explained that the group's name stands for "Down for Life". The group signed to the indie label Dee Money Entertainment, which released the group's debut in conjunction with Asylum Records. Their debut album, titled Down for Life, was executive produced by Shawty Lo and eventually certified gold by the Recording Industry Association of America (RIAA). The album had spawned the hit singles "Betcha Can't Do It Like Me" and "Laffy Taffy". The latter of which attributed much to the group's success, as it broke records as the most downloaded song in the history of music according to the 2007 Guinness Book of the World Records. It was also a multi-platinum ring tone and scored a prestigious ASCAP award.