Rainbow Shops
About
Rainbow Shops or Rainbow is a privately held, moderately priced American retail apparel chain comprising several lifestyle brands primarily targeting teens and young women. The company is headquartered in Brooklyn, NY.
History
Rainbow Shops was founded in 1935 in New York City by Irving Arthur Swarzman, an Austrian native who was raised in Brooklyn. Swarzman brought his four brothers (Herman, Oscar, Ira, and Nat) into the business as they reached working age. They built the business from one shop to a high of eighty-two stores before selling the business in the 1970s. Rainbow Shops is now owned by Syrian Jewish Chehabar family. Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores in United States, including 125 stores in Puerto Rico and 10 stores in the U.S. Virgin Islands.
Rainbow is one of the leading “fast-fashion” retailers in the U.S. drawing inspiration from new trends seen on A-list celebrities. Rainbow is known for providing the latest fashion trends at an affordable price. It offers a wide assortment of clothing for juniors, plus size, and children, as well as an extensive shoe collection.