Sleeper hit

Sleeper hit is a term used in the entertainment industry for a film that plays successfully for a long period and becomes a big success, despite having relatively little promotion or lacking a successful opening. It is also used in a similar sense for music releases.

In film

Some sleeper hits in the film industry are strategically marketed for audiences subtly, such as with sneak previews a couple of weeks prior to release, without making them feel obliged to see a heavily promoted film. This alternative form of marketing strategy has been used in sleeper hits such as Sleepless in Seattle (1993), Forrest Gump (1994), My Best Friend's Wedding (1997), There's Something About Mary (1998), and The Sixth Sense (1999).

Screenings for these films are held in an area conducive to the film's demographic. In the case of Sleepless in Seattle, a romantic comedy, screenings were held at suburban shopping malls where romantic couples in their mid 20s to early 30s spent Saturday afternoons before seeing a new film. In theory, a successful screening leads to word-of-mouth marketing, as it compels viewers to discuss an interesting, low-key film with co-workers when they return to work after their weekend.

Top Five

Top Five is a 2014 American comedy film written and directed by Chris Rock. The film, which stars Rock, Rosario Dawson, and Gabrielle Union, was screened in the Special Presentations section of the 2014 Toronto International Film Festival. The movie follows New York City comedian and film star Andre Allen (Rock), who has to confront his past and comedic career while doing an interview with journalist Chelsea Brown (Dawson). The film was released on December 12, 2014, by Paramount Pictures.

Plot

New York Times reporter Chelsea Brown is spending a day interviewing comedian and recovering alcoholic Andre Allen, star of the hit film franchise Hammy The Bear, about a cop in a bear suit. He is attempting a foray into serious films with Uprize, in which he portrays Haitian Revolution figure Dutty Boukman, and sensitive to criticism, particularly by Times critic James Nielson, whose previous reviews of Andre's work have been negative and insulting. As the interview begins in his limousine, Andre recalls his lowest point, when he was in Houston in 2003 and met Jazzy Dee, who supplied him with drugs, alcohol and women. Yet after Jazzy refused to pay the women, they contended they were raped, leading to Andre's arrest.