Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Video

Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.

Video systems vary greatly in the resolution of the display, how they are refreshed, and the rate of refreshed, and 3D video systems exist. They can also be carried on a variety of media, including radio broadcast, tapes, DVDs, computer files etc.

History

Video technology was first developed for Mechanical television systems, which were quickly replaced by cathode ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Charles Ginsburg led an Ampex research team developing one of the first practical video tape recorder (VTR). In 1951 the first video tape recorder captured live images from television cameras by converting the camera's electrical impulses and saving the information onto magnetic video tape.

Video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel. However, prices gradually dropped over the years; in 1971, Sony began selling videocassette recorder (VCR) decks and tapes to the public.

Music

Music is an art form and cultural activity whose medium is sound and silence. The common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics (loudness and softness), and the sonic qualities of timbre and texture (which are sometimes termed the "color" of a musical sound). Different styles or types of music may emphasize, de-emphasize or omit some of these elements. Music is performed with a vast range of instruments and with vocal techniques ranging from singing to rapping, and there are solely instrumental pieces, solely vocal pieces and pieces that combine singing and instruments. The word derives from Greek μουσική (mousike; "art of the Muses"). In its most general form, the activities describing music as an art form include the production of works of music (songs, tunes, symphonies, and so on), the criticism of music, the study of the history of music, and the aesthetic examination of music. Ancient Greek and Indian philosophers defined music as tones ordered horizontally as melodies and vertically as harmonies. Common sayings such as "the harmony of the spheres" and "it is music to my ears" point to the notion that music is often ordered and pleasant to listen to. However, 20th-century composer John Cage thought that any sound can be music, saying, for example, "There is no noise, only sound."

Official

An official is someone who holds an office (function or mandate, regardless whether it carries an actual working space with it) in an organization or government and participates in the exercise of authority (either his own or that of his superior and/or employer, public or legally private).

A government official or functionary is an official who is involved in public administration or government, through either election, appointment, selection, or employment. A bureaucrat or civil servant is a member of the bureaucracy. An elected official is a person who is an official by virtue of an election. Officials may also be appointed ex officio (by virtue of another office, often in a specified capacity, such as presiding, advisory, secretary). Some official positions may be inherited. A person who currently holds an office is referred to as an incumbent.

The word official as a noun has been recorded since the Middle English period, first seen in 1314. It comes from the Old French official (12th century), from the Latin officialis ("attendant to a magistrate, public official"), the noun use of the original adjective officialis ("of or belonging to duty, service, or office") from officium ("office"). The meaning "person in charge of some public work or duty" was first recorded in 1555. The adjective is first attested in English in 1533, via the Old French oficial.

Data

Data (/ˈdeɪtə/ DAY-tə, /ˈdætə/ DA-tə, or /ˈdɑːtə/ DAH-tə) is a set of values of qualitative or quantitative variables; restated, pieces of data are individual pieces of information. Data is measured, collected and reported, and analyzed, whereupon it can be visualized using graphs or images. Data as a general concept refers to the fact that some existing information or knowledge is represented or coded in some form suitable for better usage or processing.

Raw data, i.e. unprocessed data, is a collection of numbers, characters; data processing commonly occurs by stages, and the "processed data" from one stage may be considered the "raw data" of the next. Field data is raw data that is collected in an uncontrolled in situ environment. Experimental data is data that is generated within the context of a scientific investigation by observation and recording.

The Latin word "data" is the plural of "datum", and still may be used as a plural noun in this sense. Nowadays, though, "data" is most commonly used in the singular, as a mass noun (like "information", "sand" or "rain").