BRAND OVERVIEW
It occupies some of the country’s most prized real estate – from top corporations to the homes of startups. That’s because The Australian Financial Review speaks to influential and ambitious individuals in every sector, intent on staying in the know.
The Financial Review connects to its community of influencers, leaders, policy makers, professionals, entrepreneurs and investors with bold perspectives and incisive reporting. How solid really is that ASX company’s leadership, that university’s reform programme, that government’s pledge to support business? The AFR is never one-dimensional and its line of inquiry is supported by top journalists and award-winning platforms – the newspaper, website, tablet app and invite-only events. All are integrated with rich, targeted ad campaigns.
Through the knowledge and experience of Australia’s largest dedicated business newsroom, the AFR provides the information and insights our audiences need to be successful.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending April 2017 | Nielsen Digital Ratings Monthly April 2017.
Demographics
- 21% 14 to 29
- 30% 30 to 44
- 33% 45 to 64
- 16% 65 Plus
- 46% Social Grade A
- 21% Social Grade B
- 14% Social Grade C1
- 11% Social Grade C2
- 8% Social Grade DE
- 10% Less than $40,000 per year
- 16% $40,000-$79,999 per year
- 16% $80,000-$119,999 per year
- 33% $120,000 or more per year
- 42% Managers
- 8% C-Suites
- 24% Business Decision Makers
- 6% Technical Trades
- 3% Community & Personal Services
- 6% Clerical & Administrative
- 4% Sales
Print readership
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Mon-Fri Avg330,000
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Weekend Avg122,000
Print overview
![AFR_print](http://web.archive.org./web/20170723072544im_/http://www.adcentre.com.au/wp-content/uploads/AFR_print.jpg)
Total digital readership
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Unique Audience804,000
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Page Views7,918,000
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Time Per Person (hh:mm:ss)0:12:34
Total digital overview
![AFR_digi](http://web.archive.org./web/20170723072544im_/http://www.adcentre.com.au/wp-content/uploads/AFR_digi.jpg)
Adaptive Site
Afr.com is a premium multi-platform experience, meaning not just access to content from our award-winning journalists across all devices, but more ways for advertisers to reach out to our premium audience.Desktop readership
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Unique Audience548,000
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Page Views4,509,000
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Time Per Person (hh:mm:ss)0:16:17
Desktop overview
![AFR_digi](http://web.archive.org./web/20170723072544im_/http://www.adcentre.com.au/wp-content/uploads/AFR_digi.jpg)
Smartphone readership
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Unique Audience254,000
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Page Views2,872,000
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Time Per Person (hh:mm:ss)0:02:44
Smartphone overview
![AFR_digi](http://web.archive.org./web/20170723072544im_/http://www.adcentre.com.au/wp-content/uploads/AFR_digi.jpg)
Tablet readership
Tablet overview
![AFR_tab](http://web.archive.org./web/20170723072544im_/http://www.adcentre.com.au/wp-content/uploads/AFR_tab.jpg)
AFR App for iPad
Winner Of The Panpa Best News App 2012 and 2013 News breaking, agenda-setting and authoritative, the AFR’s tablet app delivers award-winning journalism in a content-rich, interactive, world-class app. It’s a slick bridge between digital and print, by Australia’s leading authority on business and finance. Features include: • Compelling news content each morning, plus breaking news throughout the day and evening market analysis. • Exclusive commentary and analysis in Companies & Markets, Street Talk, Chanticleer, World, Technology and much more. • Thought-provoking and entertaining articles from Review, Perspective, Smart Money and Men’s Health. • All your favourite magazines including AFR Magazine, BOSS, Life & Leisure Luxury and Sophisticated Traveller. • Saved articles for later reading. • Sharing through email, Facebook and Twitter.GET IN TOUCH
![](http://web.archive.org./web/20170723072544im_/http://www.adcentre.com.au/wp-content/themes/helium/images/default-contact.jpg)
![](http://web.archive.org./web/20170723072544im_/http://www.adcentre.com.au/wp-content/uploads/default-contact.jpg)
Related Audiences
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Baby Boomers
Meet the Costas – energetic, well travelled and no signs of stopping. -
Female and earns $80k+
Meet Laurel, pillar of her workplace and family circle. -
Male and earns $80k+
Introducing Ben, living the double-income-no-kids lifestyle. -
Managers, Professionals and Social Grade A
Introducing James, a high achiever with sights set for the top.