The Life of Pablo

The Life of Pablo is the seventh studio album by American recording artist Kanye West. It was released by GOOD Music and Def Jam Recordings on February 14, 2016. The album was initially available exclusively through the streaming service Tidal, following a lengthy series of delays in its recording and finalization. Recording of the album dated back to recording sessions for West's fifth album, My Beautiful Dark Twisted Fantasy (2010), and took place in various locations.

Background

West began working on his seventh solo album in November 2013. The album was originally titled So Help Me God and slated for a 2014 release. This version of the album, which never materialized, included several tracks which were released such as "God Level" (released as part of an Adidas World Cup promo), "Tell Your Friends" (later given to The Weeknd), "3500" (given to Travis Scott), "All Day" and "Only One". In February 2015, the only tracks from this version appearing to make the final cut for The Life of Pablo were "Famous" (formerly titled "Nina Chop") and "Wolves", which West performed on Saturday Night Live's 40th anniversary episode, with American recording artists Sia and Vic Mensa.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Kanye West

Kanye Omari West (/ˈkɑːnjeɪ/; born June 8, 1977) is an American recording artist, record producer, fashion designer and entrepreneur. He is the founder of the record label GOOD Music and creative content company DONDA. West is one of the most acclaimed musicians of the 21st century. He has attracted both praise and criticism for his work and his controversial, outspoken public persona.

Raised in Chicago, West first became known as a producer for Roc-A-Fella Records in the early 2000s, producing hit singles for musical artists such as Jay-Z and Alicia Keys, before pursing a solo career as a rapper. In 2004, he released his debut album The College Dropout, to widespread commercial and critical success, and founded record label and management company GOOD Music. He went on to explore a variety of different musical styles on subsequent albums that included the baroque-inspired Late Registration (2005), the electronic-tinged Graduation (2007), and the starkly polarizing 808s & Heartbreak (2008). In 2010, he released his critically acclaimed fifth album My Beautiful Dark Twisted Fantasy. He collaborated with Jay-Z on Watch the Throne (2011), and released his sixth album, Yeezus, to further critical praise in 2013. Following a series of recording delays and work on non-musical projects, West's seventh album, The Life of Pablo, was released in 2016.