Latest News for: marty neumeier

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Why can’t we stop calling it Twitter?

CNN 23 Feb 2024
“The name Twitter, that meant something to users,” Marty Neumeier, author, brand instructor and Director of Transformation at Liquid Agency — a brand agency — told CNN ... “You have to remember what a brand is,” said Neumeier.
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How to futureproof your career from the AI skills disruption

RTE 28 Sep 2023
Analysis. the skills we need to deal with workplace changes caused by AI turn out to be the skills we were not taught in school ... He offers three pointers ... Marty Neumeier is the author of Metaskills ... These are not the skills we were taught in school ... .
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THE LIST: The question shouldn’t be what we’re against, but what we’re for

Creston News Advertiser 19 Jan 2023
I gave this column its name because I live off of lists. Each week I make a list of stories for the newspaper ... American author Marty Neumeier said, “Branding is the process of connecting good strategy with good creativity,” and I like his point ... ....
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Book Review: Why Some Brands Succeed and Others Fail

This Day 25 Dec 2022
By Kalu Okoronkwo ... Based on this premise that the publication of the book Optimal Brand Performance (Why some brands succeed and others fail) has become timely ... Quoting Marty Neumeier in his definition of Brand, the author laid out what a Brand is not.
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