Roskilde

Roskilde (Danish pronunciation: [ˈʁʌskilə]), located 30 km (19 mi) west of Copenhagen on the Danish island of Zealand, is the main city in Roskilde Municipality. With a population of 49,297 (as of 1 January 2015), the city is a business and educational centre for the region and the 10th largest city in Denmark. Roskilde is governed by the administrative council of Roskilde Municipality. Joy Mogensen, a Social Democrat, has been mayor since 2011.

Roskilde has a long history, dating from the pre-Christian Viking Age. Its UNESCO-listed Gothic cathedral, now housing 39 tombs of the Danish monarchs, was completed in 1275, becoming a focus of religious influence until the Reformation. With the development of the rail network in the 19th century, Roskilde became an important hub for traffic with Copenhagen, and by the end of the century, there were tobacco factories, iron foundries and machine shops. Among the largest private sector employers today are the IT firm BEC (Bankernes EDB Central) and GPI (Glim Plastic Industri), specializing in plastics. The Risø research facility is also becoming a major employer, extending interest in sustainable energy to the clean technology sphere. The local university, founded in 1972, the historic Cathedral School, and the Danish Meat Trade College, established in 1964, are educational institutions of note. Roskilde has a large local hospital which has been expanded and modernized since it was opened in 1855. It is now increasingly active in the research sphere. The Sankt Hans psychiatric hospital serves the Capital Region with specialized facilities for forensic psychiatry.

Roskilde Festival

The Roskilde Festival is an annual music festival held south of Roskilde in Denmark. It is one of the largest music festivals in Europe and the largest in Northern Europe. It was created in 1971 by two high school students, Mogens Sandfær and Jesper Switzer Møller, and promoter Carl Fischer. In 1972, the festival was taken over by the Roskilde Foundation, which has since run the festival as a non-profit organization for development and support of music, culture and humanism. In 2014, the Roskilde Foundation provided festival participants with the opportunity to nominate and vote upon which organizations should receive funds raised by the festival.

The Roskilde Festival is Denmark's first music-oriented festival created for hippies, and today covers more of the mainstream youth from Scandinavia and the rest of Europe. The Roskilde Festival 2013 had more than 180 performing bands and was attended by some 130,000 festivalgoers, along with more than 21,000 volunteers, 5,000 media people and 3,000 artists – totaling almost 160,000 people who participated in the festival.

Red Bull

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold in 2013.

Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur". Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is in a gold shorter can. The two are different products, produced separately.

The Red Bull company slogan is "Red Bull gives you wings", and the product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.