- published: 25 Feb 2011
- views: 5061
Analytica may refer to:
Cambridge Analytica (CA) is a privately held company that combines data mining and data analysis with strategic communication for the electoral process. It was created in 2013 as an offshoot of its British parent company SCL Group to participate in American politics. In 2014, CA was involved in 44 U.S. political races. The company is heavily funded by the family of Robert Mercer, an American hedge-fund billionaire. In 2015 it became known as the data analysis company working primarily for Ted Cruz's presidential campaign.
SCL Group calls itself a "global election management agency" known for involvement "in military disinformation campaigns to social media branding and voter targeting". SLC’s involvement in the political world has been primarily in the developing world where it has been used by the military and politicians to study and manipulate public opinion and political will. SCL claims to have been successful to help foment coups.
When SCL Elections formed Cambridge Analytica in 2013 it hired researchers from Cambridge University, hence the name. CA collects data on voters using sources such as demographics, consumer behavior, internet activity, and other public and private sources. According to The Guardian, CA is using psychological data derived from millions of Facebook users, largely without users' permission or knowledge. Another source of information is the "Cruz Crew" mobile app that tracks physical movements and contacts and invades personal data more than any other app of presidential candidates.
Description: In a 10 minute presentation at the 2016 Concordia Summit, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtargeting for election processes around the world. Speaker: Mr. Alexander Nix CEO, Cambridge Analytica
This video corresponds to the first chapter in the Analytica tutorial and covers how to open an existing model, calculate results, change inputs and display uncertainty. Download the Analytica Tutorial here: http://www.lumina.com/support/downloads/ Download Analytica Free 101 here: http://www.lumina.com/products/free101/
Cambridge Analytica first gained notoriety for their role in Donald Trump's presidential campaign. At OMR Festival 2017, Cambridge Analytica CEO Alexander Nix discusses big data, the methodologies and strategies used to identify people's behavior and how data analytics factors into political campaigns. ------------------------------ At OMR, we see ourselves as an online marketing platform for industry professionals by industry professionals. In just over 5 years, we have grown from one-day workshop in Hamburg, Germany to a diversified platform that gives voice to the latest industry-wide trends and innovations. Our range of products include the annual OMR Festival with big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-lan...
The elegant way of organizing variables in your model logic, separating distinct quantities into different variables, is often in conflict with user interface objective, where it may be desirable to group different quantities into the same table view. The MultiTable and SubTable features in Analytica allow you to have it both ways by enabling you to configure a virtual view of multiple edit tables or portions of tables, along with computed results in a single view for your model's UI.
Alexander Nix, CEO of Cambridge Analytica, explains how the organization attracts and retains strong data science talent.
Die Journalisten Hannes Grassegger und Mikael Krogerus haben mit ihrem Artikel im schweizer Magazin eine aufgeregte Debatte um die Kombination psychometrischer Modelle mit „Big Data“ Erkenntnissen losgetreten. Die Methode des Psychologen Michal Kosinski, die Menschen anhand ihres Verhaltens auf Facebook detailliert analysieren und so extrem spitze Zielgruppen bilden können soll, wurde unter anderem von Donald Trumps Wahlkampfteam eingesetzt. Im Magazin steht dazu: Am Tag der dritten Präsidentschaftsdebatte zwischen Trump und Clinton versendet Trumps Team 175 000 verschiedene Variationen seiner Argumente, vor allem via Facebook. Die Botschaften unterscheiden sich meist nur in mikroskopischen Details, um den Empfängern psychologisch optimal zu entsprechen: verschiedene Titel, Farben, Untert...