Spunk

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Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

A. R. Rahman

Allah-Rakha Rahman ( pronunciation , born A. S. Dileep Kumar on 6 January 1967) is an Indian composer, singer-songwriter, music producer, musician and philanthropist. Rahman's works are noted for integrating Eastern classical music with electronic music, world music and traditional orchestral arrangements. Among his awards are two Academy Awards, two Grammy Awards, a BAFTA Award, a Golden Globe, four National Film Awards, fifteen Filmfare Awards and thirteen Filmfare Awards South. Rahman's body of work for film and stage has given him the nickname of "the Mozart of Madras", and Tamil commentators and fans call him Isai Puyal (English: the Musical Storm).

In 2009, Time included Rahman on its list of the world's most influential people. The UK-based world-music magazine Songlines named him one of "Tomorrow's World Music Icons" in August 2011.

With an in-house studio (Panchathan Record Inn in Chennai) Rahman's film-scoring career began during the early 1990s with the Tamil film Roja. Working in India's film industries, international cinema and theatre, Rahman is one of the world's all-time best-selling recording artists. In a notable two-decade career, he has been acclaimed for redefining contemporary Indian film music and contributing to the success of several films. Rahman has become a notable humanitarian and philanthropist, donating and raising money for a number of causes and charities.