Mot

Mot or MOT may refer to:

Media

Religion

Science and technology

Organizations

Black Star

Black Star or Blackstar may refer to:

In astronomy

In astrology

In entertainment

Global Star

Global Star can refer to:

STAR radio

STAR radio is a FM radio station in the West African nation of Liberia. Founded in 1997, it is independent of the country’s government. Headquartered in Monrovia, it broadcasts at the 104 FM frequency and via shortwave radio.

History

The radio station began broadcasting on FM in July 1997 supported by the Foundation Hirondelle. In September 1997, STAR began broadcasting in short wave frequencies. In January 1998, the Charles Taylor led government removed the station from the airwaves for a week. As of 1999, the station was funded by the United States government, the International Foundation for Election Systems, and the Dutch government. At that time STAR produced eight hours of content each day.

In 1998, reporter Vinicius Hodges won first prize for radio in CNN’s African Journalist of the Year Competition. On March 15, 2000, the Taylor government again shutdown the station, citing inflammatory comments. The ban was lifted on November 3, 2003, after the Taylor regime was deposed, and STAR resumed broadcasting on May 25, 2005.

Product placement

Product placement, brand integration or embedded marketing, is, according to the United States Government "any form of audio-visual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme, in return for payment or for similar consideration".

Product placement stands out as a marketing strategy because it is the most direct attempt to derive commercial benefit from "the context and environment within which the product is displayed or used" The technique can be beneficial for viewers, since interruptive advertising removes them from the entertainment.

In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement, brand integration—with the vast majority of that (80%) in commercial TV programming." said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."