Kendrick Lamar

Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper from Compton, California. Lamar embarked on his musical career as a teenager under the moniker K-Dot, released a mixtape which garnered local attention and led to his signing with Carson-based independent record label Top Dawg Entertainment (TDE). Lamar began to gain major recognition in 2010 after his first retail release, Overly Dedicated. The following year, he released Section.80, his first independent album, exclusively through iTunes. The album included Lamar's debut single, "HiiiPoWeR". By that time, Lamar had amassed a large internet following and had already worked with several prominent artists in the hip hop industry, including The Game, Snoop Dogg, and Busta Rhymes.

Lamar secured a recording contract with Aftermath and Interscope Records in 2012. His major-label debut album, good kid, m.A.A.d city, was released in October 2012 to universal acclaim. The record contained the top 40 singles "Swimming Pools (Drank)", "Bitch, Don't Kill My Vibe", and "Poetic Justice". Upon its release, the album debuted at number two on the U.S. Billboard 200 chart and was later certified platinum by the Recording Industry Association of America (RIAA). In early 2013, MTV named Lamar the No. 1 "Hottest MC in the Game" on their annual list.

Jay Rock

Johnny Reed McKinzie, Jr., (born March 31, 1985), better known by his stage name Jay Rock, is an American hip hop recording artist from Watts, Los Angeles, California. Jay Rock grew up in Watts, Los Angeles, known for its low income, as well as its gang and drug infested streets. Rock ultimately chose to take rapping over street life, after Anthony Tiffith, CEO of indie record label Top Dawg Entertainment (TDE), found Rock in 2005 and signed him to his label. In 2007, alongside TDE, Rock secured a recording contract with Warner Bros. Records and later Asylum Records, but after both mergers fell through, the label linked up with Strange Music, after Tech N9ne, Missouri-based rapper and founder of the label met with them and offered Rock a record deal.

Since 2006, Rock has released several mixtapes and is perhaps best known for his 2008 commercial debut single, "All My Life (In the Ghetto)", which features fellow American rappers Lil Wayne and will.i.am. Apart from his solo career, Rock is also known for being a member of the hip hop supergroup Black Hippy, alongside fellow West Coast rappers and TDE label-mates Kendrick Lamar, Schoolboy Q and Ab-Soul. In 2011, after signing his joint-venture deal with Strange Music, Rock's often-delayed and long-awaited debut studio album, Follow Me Home, was released in July of that year. The album was supported by the singles "All My Life (In the Ghetto)" and "Hood Gone Love It".

Black Hippy

Black Hippy is an American hip hop supergroup from South Los Angeles, California, formed in 2009. The group is composed of West Coast rappers Ab-Soul, Jay Rock, Kendrick Lamar and Schoolboy Q. Black Hippy was constructed after all of its members had signed to Carson-based indie record label, Top Dawg Entertainment.

Although they have yet to release a full-length project as a group, the members are frequent collaborators, regularly appearing and contributing to each other's respective solo projects, oftentimes not even crediting one another as a featured artist. Lamar had stated that the group will never face demise due to the solidification of each member's career, before they release their debut album as a whole.

History

Formation and career beginnings (2009–11)

The group was formed in 2009, when all of its members were signed to Top Dawg Entertainment, a Carson-based independent record label. The idea of forming a group came from Schoolboy Q, who said he was "slacking in [his] music": "I figured if I could be in a group I could just write one verse and I could be good", he added. Schoolboy Q, the last of the four to join the label, admitted to initially being intimidated when he first started going to the studio, but eventually the tenacity of his collaborators rubbed off on him. In 2011, Black Hippy received co-signs from West Coast hip hop legends Dr. Dre and Snoop Dogg, as well as Tech N9ne who called them "the new N.W.A", and had hopes of signing the group to his Strange Music imprint. An official Black Hippy mixtape was released online through DatPiff and has been downloaded over 200,000 times.

Schoolboy Q

Quincey Matthew Hanley (born October 26, 1986), better known by his stage name Schoolboy Q (often stylized ScHoolboy Q), is an American hip hop recording artist from South Central Los Angeles, California. In 2009, Hanley signed to Carson-based independent record label Top Dawg Entertainment (TDE) and in late 2011, secured a recording contract with major label Interscope Records. Hanley is also a member of the hip hop supergroup Black Hippy, alongside his label-mates and fellow California-based rappers Ab-Soul, Jay Rock and Kendrick Lamar.

In 2008, Hanley released his first full-length project, a mixtape titled ScHoolboy Turned Hustla. He later released a follow-up in 2009, titled Gangsta & Soul. He then returned in January 2011, with his first independent album, titled Setbacks. The project, released under TDE, to digital retailers only, reached number 100 on the US Billboard 200 chart. A little over a year later, his second independent album Habits & Contradictions, was also released exclusively to digital retailers. The album received generally favorable reviews and debuted at number 1 on the US Billboard 200.

Top Dawg Entertainment

Top Dawg Entertainment (TDE) is an American independent record label founded in 2004, by chief executive officer (CEO) Anthony "Top Dawg" Tiffith. Dave "Miyatola" Free is the president of TDE. There are currently seven artists signed to the label, SZA, Isaiah Rashad and including the flagship artists, Black Hippy members Kendrick Lamar, Jay Rock, Schoolboy Q and Ab-Soul. The label also houses a production division that includes Digi+Phonics, THC and King Blue.

History

1997–2009

In 1997, Anthony Tiffith began managing producers, who had produced for rappers such as The Game and Juvenile, among others. In 2003, Tiffith found a then 15-year-old Kendrick Lamar, a Compton native, who at the time went by K-Dot and had just released his first mixtape, which gained recognition and earned the young rapper a buzz in his local area. Tiffith saw so much potential in Lamar, he signed him off the strength of his first mixtape. It wasn't until 2005 that TDE started to gain success with another California-based rapper, Watts' own Jay Rock. Following Rock's signing, TDE signed joint venture deals with Warner Bros. and later Asylum Records. However, following the merger, TDE began planning an exit strategy after the labels failed to handle Rock's debut Follow Me Home properly.