Brand-new

In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs.

Companies may introduce brand-new products that replace previous products as a leading function for marketing, instead of making small incremental improvements on existing products.

References

Brand New

Brand-new products and services are those introduced to a market along with a new brand.

Brand New may also refer to:

See also

Brand

A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

No One

No One may refer to:

The Quiet

The Quiet is a 2005 American drama-thriller film directed by Jamie Babbit, and starring Camilla Belle and Elisha Cuthbert. It focuses on a deaf-mute teenage girl, Dot (Belle) who goes to live with her godparents (played by Martin Donovan and Edie Falco) after her father dies, where she slowly learns the disturbing secrets of the family, primarily concerning their teenage daughter, Nina (Cuthbert).

The film was acquired by Destination Films, which released this film in the United States theatrically through Sony Pictures Classics on August 25, 2006, and marketed with the tagline: "Isn't it time everyone hears your secrets?".

The film's soundtrack features songs by Low, Cat Power, Le Tigre, and numerous Beethoven piano sonatas.

Many reviewers complained that it was sleazy, exploitative, and difficult to watch, and that it was too serious to be satire, yet too camp to be taken seriously.

Plot

Dot (Camilla Belle) is a young, orphaned, deaf and mute teenager. After the death of her also deaf father, she is sent to live with her godparents and their daughter Nina (Elisha Cuthbert), with whom she used to be close friends. However, she soon learns the secrets her new family withhold from the rest of the world as well as from one another.