Marketing research

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information & nbsp;— information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."

It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

Research center

A research center is a facility or building dedicated to research, commonly with the focus on a specific area. There are over 14,000 research centers in the United States. Centers apply varied disciplines including basic research and applied research in addition to non traditional techniques.

Notable research centers

References

Research institute

A research institute is an establishment endowed for doing research. Research institutes may specialize in basic research or may be oriented to applied research. Although the term often implies natural science research, there are also many research institutes in the social sciences as well, especially for sociological and historical research purposes.

Famous research institutes

In the early medieval period, several astronomical observatories were built in the Islamic world. The first of these was the 9th-century Baghdad observatory built during the time of the Abbasid caliph al-Ma'mun, though the most famous were the 13th-century Maragheh observatory, 15th-century Ulugh Beg Observatory.

The earliest research institute in Europe was Tycho Brahe's Uraniborg complex on the island of Hven, a 16th-century astronomical laboratory set up to make highly accurate measurements of the stars. In the United States there are numerous notable research institutes including Bell Labs, The Scripps Research Institute,Beckman Institute, and SRI International. Hughes Aircraft used a research institute structure for its organizational model.

Research

Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects, or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, etc.