- published: 18 Sep 2011
- views: 749184
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do I determine my target markets? What's my competitive advantage?
Move toward any goal, big or small with my FREE guide: http://bit.ly/29heNou
___________________
Learn more:
Subscribe to my channel for free offers, tips and more!
YouTube: http://ow.ly/ScHSb
Facebook: http://www.facebook.com/BrianTracyPage
Twitter: http://www.twitter.com/BrianTracy
Google+: +BrianTracyOfficialPage
Pinterest: http://www.pinterest.com/BrianTracy
Instagram: @TheBrianTracy
Blog: http://bit.ly/1rc4hlg
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world's fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 - a child of the Great Depression, now 77 years of age.
The London Business Forum gave him a two-hour slot at Waterloo's iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...
Find out more about this event at http://www.londonbusinessforum.com/events/marketing_strategy
- published: 05 Sep 2008
- views: 473908
The best marketing strategy for your business takes some trial and error to find, however, in this video, Dale Beaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7
If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time!
Subscribe to our channel for more business videos every week!
More Resources:
https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897
https://soundcloud.com/business-blueprint
http://www.stitcher.com/podcast/business-blueprint
Find us on:
Facebook: http://facebook.com/bizblueprint
Instagram: http://instagram.com/businessblueprint
Google+: https://plus.google.com/+BusinessBlueprint/about
- published: 18 Feb 2014
- views: 37968
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/
- published: 31 Jan 2014
- views: 574296
Hybrid Customer & Marketing Strategy With Jared Foster
http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy
This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
- published: 06 Sep 2013
- views: 147991
Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visit http://simplysell.com/ for a free consultation.
Hi-
I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier.
These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out.
They're usually looking for fast solutions, because they're trying to find that one magic bullet, hoping it will bring them big results, and put more money in the bank, seemingly overnight.
A lot of successful people find themselves in this position because they already know what marketing is but don't have the time or resources to do it because they're too busy working in their business. Then there's the group of people who've spent a lot of time and money trying market on their own and failed to see results. Finally, a lot of people don't even know where to start.
You see most people think advertising is marketing, but it's not.
Then you have the group of people who are frustrated because they've either spent a LOT of time and money with advertising firms that focus more on winning creative awards than bringing business in the door, or they're using overpriced ad campaigns and marketing techniques that just aren't working like they used to. You see in the past, all a business needed was some phone book or radio advertising to start bringing buyers in the door. Nowadays, with Internet search engines — like Google or Yahoo — and social media technology like Facebook and YouTube taking over, most businesses are looking online to supplement and even replace traditional advertising methods including newspapers and tv.
Then there's the poor soul who's stuck with an awful looking website, with no visitors and paying big money for the equivalent of a billboard in the middle of a desert. Finally, you have everyone out there claiming to be a search engine optimization expert or SEO guru, telling you that your business needs to be at the "top of Google", leaving you with overpriced, here today gone tomorrow empty promises.
And just like these businesses -- chances are you're searching online for answers right now -- because your business is also suffering from some of these same types of problems.
Maybe you've already tried to solve a few of these problems, either on your own and it didn't work and you're looking for someone who can help you figure all of this out so you can start winning more sales and bringing in the money you should be earning...
Fast.
But you don't need just someone, you need someone who also understands marketing, someone who speaks marketing and business fluently,
who really understands the business behind marketing and will drive immediate, even overnight changes to the way you market your products or services, so you can focus on growing your business.
Well luckily you're still watching, because we help executives and established business owners just like you solve these kinds of problems and make big improvements to the way your company markets your products or services, so you can attract more customers, win more sales without trying so hard and grow without the pain most businesses face.
We can help you build a winning marketing strategy that will work for your business -- without half-baked solutions, flashy advertising and techno buzzwords -- and instead tap into real-live systems we're using with similar clients right now, as well as data-backed reports that will show before and after results. Big results, using push-button systems that will start going to work for you on what seem like autopilot and pay you back.
We take a very simple approach that focuses only on time-proven strategies that will bring you measureable and long-term results because we understand one thing very well:
If you fail to sell more products and services then we've failed too. That's our #1 priority, helping you win more sales so you can ultimately make more money."
So, if you're serious about making changes to the way your business approaches marketing, and need someone who can make it happen, you're in luck.
Contact us for a free consultation.
http://www.simplysell.com
http://www.linkedin.com/in/briantucker
http://youtube.com/simplysell
http://youtu.be/IQg4N01nITc
- published: 03 Dec 2012
- views: 160240
Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS:
01:00. Target market
07:30. Competition
08:27. Customer needs
14:11. Unique Selling Proposition vs. Sun
Location: NeXT headquarters, Redwood city
Steve was 35 years old.
More Insanely Great Videos & Info at http://everystevejobsvideo.com
- published: 01 Jan 2014
- views: 394483
Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content-marketers-guide-web-presence-management/
Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers.
In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI.
Marketers are familiar with the definition of a content marketing strategy: creating valuable, relevant, compelling content on a consistent basis to a targeted audience to see a profitable action. But what we want to do as content marketers is a little different – it’s all about building audiences who will know, like, and trust us over time. In other words, marketers need to change the way they communicate with their customers through the content they create, ultimately creating better customers for their brands.
In this presentation on content strategy in 2015, Joe Pulizzi covers six practical content marketing strategy steps that apply whether you’re in small business marketing, or you’re on an enterprise marketing team.
1) Find your sweet spot: choose your niche and focus on the conversation you want to own. (Go to 09:01 )
2) Discover your content tilt: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors. (Go to 13:01 )
3) Build the base: combine content type + platform + consistent delivery + time to create your base of content. (Go to 23:15 )
4) Harvest your audience: build your own subscribers so that you have control over your content marketing audience base. (Go to 28:45 )
5) Diversify: aim to engage your audience on at least 3 different content touchpoints (Go to 37:37 )
6) Monetize: use your data to understand the difference between those who convert and those who do not. (Go to 43:16 )
C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here: http://www.conductor.com/c3
Explore Conductor’s Web Presence Management technology here: http://www.conductor.com
- published: 05 Nov 2015
- views: 33065
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
- published: 31 Jul 2011
- views: 263298
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** All video and audio content created by myself and or used with permission from the creator.
- published: 10 Mar 2016
- views: 15927
Marketing strategy
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Developing a marketing strategy
This page contains text from Wikipedia, the Free Encyclopedia -
https://wn.com/Marketing_strategy
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
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24:494 Principles of Marketing Strategy
4 Principles of Marketing Strategy4 Principles of Marketing Strategy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do I determine my target markets? What's my competitive advantage? Move toward any goal, big or small with my FREE guide: http://bit.ly/29heNou ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg -
6:15Philip Kotler: Marketing Strategy
Philip Kotler: Marketing StrategyPhilip Kotler: Marketing Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world's fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 - a child of the Great Depression, now 77 years of age. The London Business Forum gave him a two-hour slot at Waterloo's iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations... Find out more about this event at http://www.londonbusinessforum.com/events/marketing_strategy -
7:27What is the Best Marketing Strategy of All Time?
What is the Best Marketing Strategy of All Time?What is the Best Marketing Strategy of All Time?
The best marketing strategy for your business takes some trial and error to find, however, in this video, Dale Beaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7 If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time! Subscribe to our channel for more business videos every week! More Resources: https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897 https://soundcloud.com/business-blueprint http://www.stitcher.com/podcast/business-blueprint Find us on: Facebook: http://facebook.com/bizblueprint Instagram: http://instagram.com/businessblueprint Google+: https://plus.google.com/+BusinessBlueprint/about -
7:08Steve Jobs' amazing marketing strategy - MUST WATCH
Steve Jobs' amazing marketing strategy - MUST WATCHSteve Jobs' amazing marketing strategy - MUST WATCH
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/ -
3:01What is Marketing & Brand Strategy?
What is Marketing & Brand Strategy?What is Marketing & Brand Strategy?
Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few -
4:46Marketing Strategies | Marketing Strategy | Marketing Plan | Business Marketing
Marketing Strategies | Marketing Strategy | Marketing Plan | Business MarketingMarketing Strategies | Marketing Strategy | Marketing Plan | Business Marketing
Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visit http://simplysell.com/ for a free consultation. Hi- I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier. These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out. They're usually looking for fast solutions, because they're trying to find that one magic bullet, hoping it will bring them big results, and put more money in the bank, seemingly overnight. A lot of successful people find themselves in this position because they already know what marketing is but don't have the time or resources to do it because they're too busy working in their business. Then there's the group of people who've spent a lot of time and money trying market on their own and failed to see results. Finally, a lot of people don't even know where to start. You see most people think advertising is marketing, but it's not. Then you have the group of people who are frustrated because they've either spent a LOT of time and money with advertising firms that focus more on winning creative awards than bringing business in the door, or they're using overpriced ad campaigns and marketing techniques that just aren't working like they used to. You see in the past, all a business needed was some phone book or radio advertising to start bringing buyers in the door. Nowadays, with Internet search engines — like Google or Yahoo — and social media technology like Facebook and YouTube taking over, most businesses are looking online to supplement and even replace traditional advertising methods including newspapers and tv. Then there's the poor soul who's stuck with an awful looking website, with no visitors and paying big money for the equivalent of a billboard in the middle of a desert. Finally, you have everyone out there claiming to be a search engine optimization expert or SEO guru, telling you that your business needs to be at the "top of Google", leaving you with overpriced, here today gone tomorrow empty promises. And just like these businesses -- chances are you're searching online for answers right now -- because your business is also suffering from some of these same types of problems. Maybe you've already tried to solve a few of these problems, either on your own and it didn't work and you're looking for someone who can help you figure all of this out so you can start winning more sales and bringing in the money you should be earning... Fast. But you don't need just someone, you need someone who also understands marketing, someone who speaks marketing and business fluently, who really understands the business behind marketing and will drive immediate, even overnight changes to the way you market your products or services, so you can focus on growing your business. Well luckily you're still watching, because we help executives and established business owners just like you solve these kinds of problems and make big improvements to the way your company markets your products or services, so you can attract more customers, win more sales without trying so hard and grow without the pain most businesses face. We can help you build a winning marketing strategy that will work for your business -- without half-baked solutions, flashy advertising and techno buzzwords -- and instead tap into real-live systems we're using with similar clients right now, as well as data-backed reports that will show before and after results. Big results, using push-button systems that will start going to work for you on what seem like autopilot and pay you back. We take a very simple approach that focuses only on time-proven strategies that will bring you measureable and long-term results because we understand one thing very well: If you fail to sell more products and services then we've failed too. That's our #1 priority, helping you win more sales so you can ultimately make more money." So, if you're serious about making changes to the way your business approaches marketing, and need someone who can make it happen, you're in luck. Contact us for a free consultation. http://www.simplysell.com http://www.linkedin.com/in/briantucker http://youtube.com/simplysell http://youtu.be/IQg4N01nITc -
18:12Steve Jobs talks marketing strategy in an internal NeXT video (1991)
Steve Jobs talks marketing strategy in an internal NeXT video (1991)Steve Jobs talks marketing strategy in an internal NeXT video (1991)
Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS: 01:00. Target market 07:30. Competition 08:27. Customer needs 14:11. Unique Selling Proposition vs. Sun Location: NeXT headquarters, Redwood city Steve was 35 years old. More Insanely Great Videos & Info at http://everystevejobsvideo.com -
57:50Content Marketing Strategy 2015 | C3 2015 | Joe Pulizzi
Content Marketing Strategy 2015 | C3 2015 | Joe PulizziContent Marketing Strategy 2015 | C3 2015 | Joe Pulizzi
Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content-marketers-guide-web-presence-management/ Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers. In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI. Marketers are familiar with the definition of a content marketing strategy: creating valuable, relevant, compelling content on a consistent basis to a targeted audience to see a profitable action. But what we want to do as content marketers is a little different – it’s all about building audiences who will know, like, and trust us over time. In other words, marketers need to change the way they communicate with their customers through the content they create, ultimately creating better customers for their brands. In this presentation on content strategy in 2015, Joe Pulizzi covers six practical content marketing strategy steps that apply whether you’re in small business marketing, or you’re on an enterprise marketing team. 1) Find your sweet spot: choose your niche and focus on the conversation you want to own. (Go to 09:01 ) 2) Discover your content tilt: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors. (Go to 13:01 ) 3) Build the base: combine content type + platform + consistent delivery + time to create your base of content. (Go to 23:15 ) 4) Harvest your audience: build your own subscribers so that you have control over your content marketing audience base. (Go to 28:45 ) 5) Diversify: aim to engage your audience on at least 3 different content touchpoints (Go to 37:37 ) 6) Monetize: use your data to understand the difference between those who convert and those who do not. (Go to 43:16 ) C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here: http://www.conductor.com/c3 Explore Conductor’s Web Presence Management technology here: http://www.conductor.com -
6:24The Seven Ps of the Marketing Mix: Marketing Strategies
The Seven Ps of the Marketing Mix: Marketing StrategiesThe Seven Ps of the Marketing Mix: Marketing Strategies
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com -
6:43Branding: Nike & Apple Marketing Strategy
Branding: Nike & Apple Marketing StrategyBranding: Nike & Apple Marketing Strategy
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
-
4 Principles of Marketing Strategy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do I determine my target markets? What's my competitive advantage? Move toward any goal, big or small with my FREE guide: http://bit.ly/29heNou ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg
published: 18 Sep 2011 -
Philip Kotler: Marketing Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world's fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 - a child of the Great Depression, now 77 years of age. The London Business Forum gave him a two-hour slot at Waterloo's iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He w...
published: 05 Sep 2008 -
What is the Best Marketing Strategy of All Time?
The best marketing strategy for your business takes some trial and error to find, however, in this video, Dale Beaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7 If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time! Subscribe to our channel for more business videos every week! More Resources: https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897 https://soundcloud.com/business-blueprint http://www.stitcher.com/podcast/busine...
published: 18 Feb 2014 -
Steve Jobs' amazing marketing strategy - MUST WATCH
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance...
published: 31 Jan 2014 -
What is Marketing & Brand Strategy?
Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
published: 06 Sep 2013 -
Marketing Strategies | Marketing Strategy | Marketing Plan | Business Marketing
Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visit http://simplysell.com/ for a free consultation. Hi- I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier. These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out. They'r...
published: 03 Dec 2012 -
Steve Jobs talks marketing strategy in an internal NeXT video (1991)
Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS: 01:00. Target market 07:30. Competition 08:27. Customer needs 14:11. Unique Selling Proposition vs. Sun Location: NeXT headquarters, Redwood city Steve was 35 years old. More Insanely Great Videos & Info at http://everystevejobsvideo.com
published: 01 Jan 2014 -
Content Marketing Strategy 2015 | C3 2015 | Joe Pulizzi
Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content-marketers-guide-web-presence-management/ Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers. In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI. Marketers are familiar with the definition of a content marketing strategy: creating ...
published: 05 Nov 2015 -
The Seven Ps of the Marketing Mix: Marketing Strategies
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
published: 31 Jul 2011 -
Branding: Nike & Apple Marketing Strategy
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with pe...
published: 10 Mar 2016
4 Principles of Marketing Strategy
- Order: Reorder
- Duration: 24:49
- Updated: 18 Sep 2011
- views: 749184
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing m...
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do I determine my target markets? What's my competitive advantage?
Move toward any goal, big or small with my FREE guide: http://bit.ly/29heNou
___________________
Learn more:
Subscribe to my channel for free offers, tips and more!
YouTube: http://ow.ly/ScHSb
Facebook: http://www.facebook.com/BrianTracyPage
Twitter: http://www.twitter.com/BrianTracy
Google+: +BrianTracyOfficialPage
Pinterest: http://www.pinterest.com/BrianTracy
Instagram: @TheBrianTracy
Blog: http://bit.ly/1rc4hlg
wn.com/4 Principles Of Marketing Strategy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do I determine my target markets? What's my competitive advantage?
Move toward any goal, big or small with my FREE guide: http://bit.ly/29heNou
___________________
Learn more:
Subscribe to my channel for free offers, tips and more!
YouTube: http://ow.ly/ScHSb
Facebook: http://www.facebook.com/BrianTracyPage
Twitter: http://www.twitter.com/BrianTracy
Google+: +BrianTracyOfficialPage
Pinterest: http://www.pinterest.com/BrianTracy
Instagram: @TheBrianTracy
Blog: http://bit.ly/1rc4hlg
- published: 18 Sep 2011
- views: 749184
Philip Kotler: Marketing Strategy
- Order: Reorder
- Duration: 6:15
- Updated: 05 Sep 2008
- views: 473908
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and c...
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world's fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 - a child of the Great Depression, now 77 years of age.
The London Business Forum gave him a two-hour slot at Waterloo's iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...
Find out more about this event at http://www.londonbusinessforum.com/events/marketing_strategy
wn.com/Philip Kotler Marketing Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world's fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 - a child of the Great Depression, now 77 years of age.
The London Business Forum gave him a two-hour slot at Waterloo's iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...
Find out more about this event at http://www.londonbusinessforum.com/events/marketing_strategy
- published: 05 Sep 2008
- views: 473908
What is the Best Marketing Strategy of All Time?
- Order: Reorder
- Duration: 7:27
- Updated: 18 Feb 2014
- views: 37968
The best marketing strategy for your business takes some trial and error to find, however, in this video, Dale Beaumont covers the benefits of one marketing str...
The best marketing strategy for your business takes some trial and error to find, however, in this video, Dale Beaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7
If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time!
Subscribe to our channel for more business videos every week!
More Resources:
https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897
https://soundcloud.com/business-blueprint
http://www.stitcher.com/podcast/business-blueprint
Find us on:
Facebook: http://facebook.com/bizblueprint
Instagram: http://instagram.com/businessblueprint
Google+: https://plus.google.com/+BusinessBlueprint/about
wn.com/What Is The Best Marketing Strategy Of All Time
The best marketing strategy for your business takes some trial and error to find, however, in this video, Dale Beaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: http://bburl.co/1fm3cv7
If you enjoyed this video, I really encourage you to click the Like button and share with other entrepreneurs. Head to to www.businessblueprint.com where you can get access to a ton additional resources to help you take your business to the next level by implementing the best marketing strategy of all time!
Subscribe to our channel for more business videos every week!
More Resources:
https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897
https://soundcloud.com/business-blueprint
http://www.stitcher.com/podcast/business-blueprint
Find us on:
Facebook: http://facebook.com/bizblueprint
Instagram: http://instagram.com/businessblueprint
Google+: https://plus.google.com/+BusinessBlueprint/about
- published: 18 Feb 2014
- views: 37968
Steve Jobs' amazing marketing strategy - MUST WATCH
- Order: Reorder
- Duration: 7:08
- Updated: 31 Jan 2014
- views: 574296
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BEL...
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/
wn.com/Steve Jobs' Amazing Marketing Strategy Must Watch
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/
Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
ENGAGE
* Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters
* Leave a comment, thumbs up the video (please!)
* Suppport me: http://www.evancarmichael.com/support/
CONNECT
* Twitter: https://twitter.com/evancarmichael
* Facebook: https://www.facebook.com/EvanCarmichaelcom
* Google+: https://plus.google.com/108469771690394737405/posts
* Website: http://www.evancarmichael.com
EVAN
* About: http://www.evancarmichael.com/about/
* Products: http://www.evancarmichael.com/zhuge/
* Coaching: http://www.evancarmichael.com/movement/
* Speaking: http://www.evancarmichael.com/speaking/
- published: 31 Jan 2014
- views: 574296
What is Marketing & Brand Strategy?
- Order: Reorder
- Duration: 3:01
- Updated: 06 Sep 2013
- views: 147991
Hybrid Customer & Marketing Strategy With Jared Foster
http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy
This video was produced in 2011 by th...
Hybrid Customer & Marketing Strategy With Jared Foster
http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy
This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
wn.com/What Is Marketing Brand Strategy
Hybrid Customer & Marketing Strategy With Jared Foster
http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy
This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
- published: 06 Sep 2013
- views: 147991
Marketing Strategies | Marketing Strategy | Marketing Plan | Business Marketing
- Order: Reorder
- Duration: 4:46
- Updated: 03 Dec 2012
- views: 160240
Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Sub...
Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visit http://simplysell.com/ for a free consultation.
Hi-
I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier.
These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out.
They're usually looking for fast solutions, because they're trying to find that one magic bullet, hoping it will bring them big results, and put more money in the bank, seemingly overnight.
A lot of successful people find themselves in this position because they already know what marketing is but don't have the time or resources to do it because they're too busy working in their business. Then there's the group of people who've spent a lot of time and money trying market on their own and failed to see results. Finally, a lot of people don't even know where to start.
You see most people think advertising is marketing, but it's not.
Then you have the group of people who are frustrated because they've either spent a LOT of time and money with advertising firms that focus more on winning creative awards than bringing business in the door, or they're using overpriced ad campaigns and marketing techniques that just aren't working like they used to. You see in the past, all a business needed was some phone book or radio advertising to start bringing buyers in the door. Nowadays, with Internet search engines — like Google or Yahoo — and social media technology like Facebook and YouTube taking over, most businesses are looking online to supplement and even replace traditional advertising methods including newspapers and tv.
Then there's the poor soul who's stuck with an awful looking website, with no visitors and paying big money for the equivalent of a billboard in the middle of a desert. Finally, you have everyone out there claiming to be a search engine optimization expert or SEO guru, telling you that your business needs to be at the "top of Google", leaving you with overpriced, here today gone tomorrow empty promises.
And just like these businesses -- chances are you're searching online for answers right now -- because your business is also suffering from some of these same types of problems.
Maybe you've already tried to solve a few of these problems, either on your own and it didn't work and you're looking for someone who can help you figure all of this out so you can start winning more sales and bringing in the money you should be earning...
Fast.
But you don't need just someone, you need someone who also understands marketing, someone who speaks marketing and business fluently,
who really understands the business behind marketing and will drive immediate, even overnight changes to the way you market your products or services, so you can focus on growing your business.
Well luckily you're still watching, because we help executives and established business owners just like you solve these kinds of problems and make big improvements to the way your company markets your products or services, so you can attract more customers, win more sales without trying so hard and grow without the pain most businesses face.
We can help you build a winning marketing strategy that will work for your business -- without half-baked solutions, flashy advertising and techno buzzwords -- and instead tap into real-live systems we're using with similar clients right now, as well as data-backed reports that will show before and after results. Big results, using push-button systems that will start going to work for you on what seem like autopilot and pay you back.
We take a very simple approach that focuses only on time-proven strategies that will bring you measureable and long-term results because we understand one thing very well:
If you fail to sell more products and services then we've failed too. That's our #1 priority, helping you win more sales so you can ultimately make more money."
So, if you're serious about making changes to the way your business approaches marketing, and need someone who can make it happen, you're in luck.
Contact us for a free consultation.
http://www.simplysell.com
http://www.linkedin.com/in/briantucker
http://youtube.com/simplysell
http://youtu.be/IQg4N01nITc
wn.com/Marketing Strategies | Marketing Strategy | Marketing Plan | Business Marketing
Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps companies improve marketing and selling strategies to SimplySell®. Subscribe and follow our channel! Visit http://simplysell.com/ for a free consultation.
Hi-
I'm Brian Tucker with SimplySell and I took some time to create this video because I know every month thousands of corporate executives and established business owners around the world search the internet, looking for answers to questions they have -- about how to come up with a winning marketing strategy -- so they can sell more of their products or services, faster and easier.
These days, it's really easy for people to search for answers online and try to figure out what might work before they call on a professional to help 'em out.
They're usually looking for fast solutions, because they're trying to find that one magic bullet, hoping it will bring them big results, and put more money in the bank, seemingly overnight.
A lot of successful people find themselves in this position because they already know what marketing is but don't have the time or resources to do it because they're too busy working in their business. Then there's the group of people who've spent a lot of time and money trying market on their own and failed to see results. Finally, a lot of people don't even know where to start.
You see most people think advertising is marketing, but it's not.
Then you have the group of people who are frustrated because they've either spent a LOT of time and money with advertising firms that focus more on winning creative awards than bringing business in the door, or they're using overpriced ad campaigns and marketing techniques that just aren't working like they used to. You see in the past, all a business needed was some phone book or radio advertising to start bringing buyers in the door. Nowadays, with Internet search engines — like Google or Yahoo — and social media technology like Facebook and YouTube taking over, most businesses are looking online to supplement and even replace traditional advertising methods including newspapers and tv.
Then there's the poor soul who's stuck with an awful looking website, with no visitors and paying big money for the equivalent of a billboard in the middle of a desert. Finally, you have everyone out there claiming to be a search engine optimization expert or SEO guru, telling you that your business needs to be at the "top of Google", leaving you with overpriced, here today gone tomorrow empty promises.
And just like these businesses -- chances are you're searching online for answers right now -- because your business is also suffering from some of these same types of problems.
Maybe you've already tried to solve a few of these problems, either on your own and it didn't work and you're looking for someone who can help you figure all of this out so you can start winning more sales and bringing in the money you should be earning...
Fast.
But you don't need just someone, you need someone who also understands marketing, someone who speaks marketing and business fluently,
who really understands the business behind marketing and will drive immediate, even overnight changes to the way you market your products or services, so you can focus on growing your business.
Well luckily you're still watching, because we help executives and established business owners just like you solve these kinds of problems and make big improvements to the way your company markets your products or services, so you can attract more customers, win more sales without trying so hard and grow without the pain most businesses face.
We can help you build a winning marketing strategy that will work for your business -- without half-baked solutions, flashy advertising and techno buzzwords -- and instead tap into real-live systems we're using with similar clients right now, as well as data-backed reports that will show before and after results. Big results, using push-button systems that will start going to work for you on what seem like autopilot and pay you back.
We take a very simple approach that focuses only on time-proven strategies that will bring you measureable and long-term results because we understand one thing very well:
If you fail to sell more products and services then we've failed too. That's our #1 priority, helping you win more sales so you can ultimately make more money."
So, if you're serious about making changes to the way your business approaches marketing, and need someone who can make it happen, you're in luck.
Contact us for a free consultation.
http://www.simplysell.com
http://www.linkedin.com/in/briantucker
http://youtube.com/simplysell
http://youtu.be/IQg4N01nITc
- published: 03 Dec 2012
- views: 160240
Steve Jobs talks marketing strategy in an internal NeXT video (1991)
- Order: Reorder
- Duration: 18:12
- Updated: 01 Jan 2014
- views: 394483
Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS:
01:00. Target market
07:30. Competition...
Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS:
01:00. Target market
07:30. Competition
08:27. Customer needs
14:11. Unique Selling Proposition vs. Sun
Location: NeXT headquarters, Redwood city
Steve was 35 years old.
More Insanely Great Videos & Info at http://everystevejobsvideo.com
wn.com/Steve Jobs Talks Marketing Strategy In An Internal Next Video (1991)
Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS:
01:00. Target market
07:30. Competition
08:27. Customer needs
14:11. Unique Selling Proposition vs. Sun
Location: NeXT headquarters, Redwood city
Steve was 35 years old.
More Insanely Great Videos & Info at http://everystevejobsvideo.com
- published: 01 Jan 2014
- views: 394483
Content Marketing Strategy 2015 | C3 2015 | Joe Pulizzi
- Order: Reorder
- Duration: 57:50
- Updated: 05 Nov 2015
- views: 33065
Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content...
Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content-marketers-guide-web-presence-management/
Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers.
In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI.
Marketers are familiar with the definition of a content marketing strategy: creating valuable, relevant, compelling content on a consistent basis to a targeted audience to see a profitable action. But what we want to do as content marketers is a little different – it’s all about building audiences who will know, like, and trust us over time. In other words, marketers need to change the way they communicate with their customers through the content they create, ultimately creating better customers for their brands.
In this presentation on content strategy in 2015, Joe Pulizzi covers six practical content marketing strategy steps that apply whether you’re in small business marketing, or you’re on an enterprise marketing team.
1) Find your sweet spot: choose your niche and focus on the conversation you want to own. (Go to 09:01 )
2) Discover your content tilt: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors. (Go to 13:01 )
3) Build the base: combine content type + platform + consistent delivery + time to create your base of content. (Go to 23:15 )
4) Harvest your audience: build your own subscribers so that you have control over your content marketing audience base. (Go to 28:45 )
5) Diversify: aim to engage your audience on at least 3 different content touchpoints (Go to 37:37 )
6) Monetize: use your data to understand the difference between those who convert and those who do not. (Go to 43:16 )
C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here: http://www.conductor.com/c3
Explore Conductor’s Web Presence Management technology here: http://www.conductor.com
wn.com/Content Marketing Strategy 2015 | C3 2015 | Joe Pulizzi
Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content-marketers-guide-web-presence-management/
Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers.
In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI.
Marketers are familiar with the definition of a content marketing strategy: creating valuable, relevant, compelling content on a consistent basis to a targeted audience to see a profitable action. But what we want to do as content marketers is a little different – it’s all about building audiences who will know, like, and trust us over time. In other words, marketers need to change the way they communicate with their customers through the content they create, ultimately creating better customers for their brands.
In this presentation on content strategy in 2015, Joe Pulizzi covers six practical content marketing strategy steps that apply whether you’re in small business marketing, or you’re on an enterprise marketing team.
1) Find your sweet spot: choose your niche and focus on the conversation you want to own. (Go to 09:01 )
2) Discover your content tilt: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors. (Go to 13:01 )
3) Build the base: combine content type + platform + consistent delivery + time to create your base of content. (Go to 23:15 )
4) Harvest your audience: build your own subscribers so that you have control over your content marketing audience base. (Go to 28:45 )
5) Diversify: aim to engage your audience on at least 3 different content touchpoints (Go to 37:37 )
6) Monetize: use your data to understand the difference between those who convert and those who do not. (Go to 43:16 )
C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here: http://www.conductor.com/c3
Explore Conductor’s Web Presence Management technology here: http://www.conductor.com
- published: 05 Nov 2015
- views: 33065
The Seven Ps of the Marketing Mix: Marketing Strategies
- Order: Reorder
- Duration: 6:24
- Updated: 31 Jul 2011
- views: 263298
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketin...
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
wn.com/The Seven Ps Of The Marketing Mix Marketing Strategies
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
- published: 31 Jul 2011
- views: 263298
Branding: Nike & Apple Marketing Strategy
- Order: Reorder
- Duration: 6:43
- Updated: 10 Mar 2016
- views: 15927
Subscribe:
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What can we learn from Apple and Nike when it comes to marketing and branding?
Shar...
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What can we learn from Apple and Nike when it comes to marketing and branding?
Share this video:
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Stake your claim and amplify it!
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I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same.
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Send Your Swag:
Brian G. Johnson
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Colorado Springs, CO 80904
** All video and audio content created by myself and or used with permission from the creator.
wn.com/Branding Nike Apple Marketing Strategy
Subscribe:
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What can we learn from Apple and Nike when it comes to marketing and branding?
Share this video:
https://youtu.be/BmnKyhOZkNk
Don’t just share your message.
Stake your claim and amplify it!
NEW VIDEOS: Wednesdays & Thursdays
I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same.
Subscribe and join me!
Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=
Send Your Swag:
Brian G. Johnson
3630 Outback Vista Point
Colorado Springs, CO 80904
** All video and audio content created by myself and or used with permission from the creator.
- published: 10 Mar 2016
- views: 15927
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24:49
4 Principles of Marketing Strategy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing S...
published: 18 Sep 2011
4 Principles of Marketing Strategy
4 Principles of Marketing Strategy
- Report rights infringement
- published: 18 Sep 2011
- views: 749184
6:15
Philip Kotler: Marketing Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-aut...
published: 05 Sep 2008
Philip Kotler: Marketing Strategy
Philip Kotler: Marketing Strategy
- Report rights infringement
- published: 05 Sep 2008
- views: 473908
7:27
What is the Best Marketing Strategy of All Time?
The best marketing strategy for your business takes some trial and error to find, however,...
published: 18 Feb 2014
What is the Best Marketing Strategy of All Time?
What is the Best Marketing Strategy of All Time?
- Report rights infringement
- published: 18 Feb 2014
- views: 37968
7:08
Steve Jobs' amazing marketing strategy - MUST WATCH
Steve Jobs shares his amazingly different approach to marketing and how he used it to buil...
published: 31 Jan 2014
Steve Jobs' amazing marketing strategy - MUST WATCH
Steve Jobs' amazing marketing strategy - MUST WATCH
- Report rights infringement
- published: 31 Jan 2014
- views: 574296
3:01
What is Marketing & Brand Strategy?
Hybrid Customer & Marketing Strategy With Jared Foster
http://mindslap.crushpath.me/JaredF...
published: 06 Sep 2013
What is Marketing & Brand Strategy?
What is Marketing & Brand Strategy?
- Report rights infringement
- published: 06 Sep 2013
- views: 147991
4:46
Marketing Strategies | Marketing Strategy | Marketing Plan | Business Marketing
Marketing strategies, marketing strategy and marketing plan consultant Brian Tucker helps ...
published: 03 Dec 2012
Marketing Strategies | Marketing Strategy | Marketing Plan | Business Marketing
Marketing Strategies | Marketing Strategy | Marketing Plan | Business Marketing
- Report rights infringement
- published: 03 Dec 2012
- views: 160240
18:12
Steve Jobs talks marketing strategy in an internal NeXT video (1991)
Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal mark...
published: 01 Jan 2014
Steve Jobs talks marketing strategy in an internal NeXT video (1991)
Steve Jobs talks marketing strategy in an internal NeXT video (1991)
- Report rights infringement
- published: 01 Jan 2014
- views: 394483
57:50
Content Marketing Strategy 2015 | C3 2015 | Joe Pulizzi
Want an overview of content marketing strategy and web presence management? Check out the ...
published: 05 Nov 2015
Content Marketing Strategy 2015 | C3 2015 | Joe Pulizzi
Content Marketing Strategy 2015 | C3 2015 | Joe Pulizzi
- Report rights infringement
- published: 05 Nov 2015
- views: 33065
6:24
The Seven Ps of the Marketing Mix: Marketing Strategies
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Ma...
published: 31 Jul 2011
The Seven Ps of the Marketing Mix: Marketing Strategies
The Seven Ps of the Marketing Mix: Marketing Strategies
- Report rights infringement
- published: 31 Jul 2011
- views: 263298
6:43
Branding: Nike & Apple Marketing Strategy
Subscribe:
https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
What can we lea...
published: 10 Mar 2016
Branding: Nike & Apple Marketing Strategy
Branding: Nike & Apple Marketing Strategy
- Report rights infringement
- published: 10 Mar 2016
- views: 15927
4 Principles of Marketing Strategy...
Philip Kotler: Marketing Strategy...
What is the Best Marketing Strategy of All Time?...
Steve Jobs' amazing marketing strategy - MUST WATC...
What is Marketing & Brand Strategy?...
Marketing Strategies | Marketing Strategy | Market...
Steve Jobs talks marketing strategy in an internal...
Content Marketing Strategy 2015 | C3 2015 | Joe Pu...
The Seven Ps of the Marketing Mix: Marketing Stra...
Branding: Nike & Apple Marketing Strategy...
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Winner Of This Election Has Been Decided – And It’s Not Trump Or Clinton
Edit WorldNews.com 08 Nov 2016
Article by WN.com Correspondent Dallas DarlingEven now, a new WikiLeaks dump revealed how CNN’s Wolf Blitzer and Jake Tapper not only sought political advice from Democratic operatives, but what questions to draft for the party’s Republican opponents Donald Trump and Sen. Ted Cruz ... To be sure, the real power behind this election – and us – is the Megacomputer and Worldwide Web and its blogospheres and technocratic gadgets ... W. W ... 188-189. ....
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10:30 PM: Trump Continues Lead In Electoral College With Ohio Win, Race Toward Presidency
Edit WorldNews.com 09 Nov 2016
Republican challenger Donald J. Trump continued his surprising lead in the Electoral College Tuesday for election as U.S. president as of 10.30 p.m ... Trump also was declared the winner in Texas and Louisiana while Clinton took both Connecticut and New York.As of 10.15 p.m., according to CNN, Trump had 167 Electoral Votes, winning Montana and Missouri while Clinton lagged behind at 109....
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9 PM UPDATE: Clinton Jumps To Early Electoral Lead In Race For President
Edit WorldNews.com 09 Nov 2016
Democrat Hillary Clinton has jumped out to a surprising early 97-84 Electoral College lead Tuesday in the vote for U.S. president as of 9 p.m ... And in Georgia, a Southern state where Democrats had expressed hope for a surprise victory, the race also appeared too close to call shortly after balloting ended, the Times report said. Meanwhile, voting issues have caused two noteworthy court cases thus far ... ....
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Chelsea Clinton Reportedly Used Foundation To Pay For Wedding
Edit Opposing Views 08 Nov 2016
Chelsea Clinton has been drawn into the controversy regarding the emails hacked from the Gmail account of Hillary Clinton’s campaign chairman, John Podesta. Since October, Wikileaks has released over 50,000 of the emails, which are published on Wikileaks.org. Podesta, a close political ally of the Clintons, had previously served as Chief of Staff for President Bill Clinton ... In a Jan....
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Dollar Tumbles Against Yen As Trump Leads Clinton In Key States
Edit WorldNews.com 09 Nov 2016
No Republican has ever won the presidency without taking Ohio.“Trump is likely to take Florida and that means that it is going to be a long day where the race is closer than people had previously thought.” – Trinh Nguyen, senior economist, Natixis SA in Hong KongThe market-implied chance of a December rate hike by the Federal Reserve stands at 69 percent, based on U.S....
Scottish Borders Council endorses plan to boost cycling tourism
Edit BBC News 09 Nov 2016
Now the local authority has endorsed a five-year strategy which it hopes will ensure it is recognised as one of the UK's premier cycling destinations ... Market research is also to be undertaken to identify target markets and economic value specific to the Scottish Borders ... "Little or no data exists specifically for the Scottish Borders, and this has been identified as a key issue going forward," concluded the strategy....
Apricus Biosciences' (APRI) CEO Rich Pascoe on Q3 2016 Results - Earnings Call Transcript
Edit Seeking Alpha 09 Nov 2016
I want to begin my remarks this afternoon by reviewing the company's business strategy ... During those meetings, we were briefed on 2016 performance and marketing plans for 2017 ... market ... And I think it's also fair to say that we -- Apricus have been very diligent and our efforts to align each of our partners in terms of their marketing strategy and essentially trying to take best practices of from the early experiences that we've had....
Gross’s Unconstrained Fund Cut From Morningstar ‘Prospects’
Edit Bloomberg 09 Nov 2016
Bill Gross’s Janus Global Unconstrained Bond Fund was removed from a list of up-and-coming strategies compiled by Morningstar Inc ... He also said the unconstrained bond fund category is small compared with other strategies. Morningstar also removed the Vanguard Emerging Markets Select Stock fund from its prospects list while adding five other new strategies, according to the report....
Pound To Euro Exchange Rate Falls As Trump Pulls Ahead In US Presidential Elelction
Edit Huffington Post 09 Nov 2016
Against the dollar the pound rose as the prospect of an inexperienced incumbent taking America into the unknown caused serious jitters in the financial markets ... Karl Schamotta, director of FX research and strategy at Cambridge Global Payments, told Reuters. “Shock and awe in the FX markets ... John Hardy, head of foreign-exchange strategy at Saxo Bank A/S in Denmark, told Bloomberg....
Sientra's (SIEN) CEO Jeffrey Nugent on Q3 2016 Results - Earnings Call Transcript
Edit Seeking Alpha 09 Nov 2016
breast reconstruction market ... reconstruction market ... In regards to SSP and augmenting maybe your tissue expander portfolio, can you guys give us any commentary in terms of what kind of revenues and profits they have in last 12 months or 2015? And as you look at 2017, what's the go-to-market strategy, while you guys are waiting for the Vesta facility come online and have the implant products to support the expander product?....
European Bakery Market Estimated to Reach USD 257.8 Billion by 2021 - IndustryARC Analysis
Edit Nasdaq Globe Newswire 09 Nov 2016
Browse 20 Market Tables, 83 Figures spread through 146 Pages and an in-depth TOC on “European Bakery Market”. http.//industryarc.com/Report/7523/european-bakery-market.html ... Baked goods in European Bakery Market include ... We look forward to support the client to be able to better address customer needs; stay ahead in the market; become the top competitor and get real-time recommendations on business strategies and deals....
David Plank appointed Head of Australian Economics (ANZ - Australia & New Zealand Banking Group Ltd)
Edit Public Technologies 09 Nov 2016
Mr Plank joins ANZ from Deutsche Bank, where he held the positions of Head of Fixed Income and Credit Research Asia Pacific and Head of Macro Research and Strategy Australia ... He is a well-respected economist, his analysis will be highly valued by our clients and he will integrate well with our market strategy offerings."....
Down to the wire: Wall Street bond gurus brace for a Trump shock
Edit The Times of India 09 Nov 2016
Dealers in the $13.8 trillion Treasuries market are preparing for sharply divergent next-day reactions to the US election outcome, girding against Brexit-like volatility while still expecting relative calm ... “The election event risk is asymmetric,“ said Ian Lyngen, head of US rates strategy at BMO Capital Markets, a primary dealer ... Bonds will sell off, said Subadra Rajappa, head of US rates strategy in New York at SocGen ... markets....
Ballantyne Strong's (BTN) CEO Kyle Cerminara on Q3 2016 Results - Earnings Call Transcript
Edit Seeking Alpha 09 Nov 2016
I will turn the call over to Kyle now to give a business update and talk more about our strategy and some of the investments we have been making ... We continue to make good progress this quarter against the plan and strategy we have been sharing with you over the last few quarters ... We continue to have a very strong market position within this business, driven by multiple decade long relationships with our customers....
RGS Energy's (RGSE) CEO Dennis Lacey on Q3 2016 Results - Earnings Call Transcript
Edit Seeking Alpha 09 Nov 2016
First off, as we have previously discussed, our strategy has been to reduce the cost to operate RGS so that our required level of fails is also reduced, making it such that once we are better capitalized, we could execute our plans to grow revenue and initially achieve breakeven results and thereafter profitability ... our business turnaround strategy....
Nine Month Trading Update (Informa plc)
Edit Public Technologies 09 Nov 2016
The GAPacquisition strategy recently led to the addition of Penton Information Services (see below for more details) ... Investment in our Market Maker strategy also continues, with a focus on strengthening our digital and data capabilities in order to better understand our customers, improve levels of engagement and enable us to monetise these relationships in new ways, both within and outside of our Exhibitions....
Early election results send Dow futures plunging 600 points
Edit Springfield News-Sun 09 Nov 2016
“Early results are showing a very tight race, tighter than the market expected,” said Trevor Charsley, senior markets adviser at financial services firm AFEX ... In the United States, stock markets had surged during the trading day Tuesday amid polling indicating Democratic nominee Hillary Clinton was likely to win the Oval Office ... rate strategy at BMO....
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