- published: 06 Sep 2013
- views: 132543
}} Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it's called customer centric approach.
Digital usually refers to something using digits, particularly binary digits.
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http://bit.ly/wtdemo - Digital Marketing Orientation Session - Learn the Fundamental Concepts of Digital Marketing. In this session you will learn about the basic concepts, strategies, benefits and goals in digital marketing. Like, Comment and Share video with friends! Trainer: Mohammed Azharuddin, Who has 9+ years of experience in Digital Marketing and Web Technologies. Connect with us on Facebook: http://www.facebook.com/webtrainingsacademy/
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Going back to the basics on this very popular topic. What is Digital Marketing and how can you be successful at it.
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This video is for small and medium business owners to understand what is Digital Marketing and they can use it to get more sales for their business. Here I have tried explaining a little about Search Engine Marketing, SEO and Social Media Marketing.
Digital Marketing evolves rapidly with platform changes impacting every industry around the world. As business’s struggle to keep up to date with the latest developments, those with foresight will emerge successful. In this webinar, Rob Farrell will discuss the biggest trends emerging such as Programmatic Advertising, Personalisation, Native Content, Mobile Marketing, Google Updates and Virtual Reality. About the Digital Marketing Institute The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital marketing standard than any other certification body. The Digital Marketing Institute works with global digital experts and leaders to define the skills and qualifications required by today’s digita...
http://predictiveroilive.com/blog/avinash-kaushik/ Stephen Woessner, CEO of Predictive ROI interviews Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive. During this insightful and entertaining video interview from Google headquarters in Mountain View, California, Avinash shares the practical and tactical steps any business owner can apply immediately to increase return on investment while developing deeper relationships with customers. Stephen asked Avinash why business owners should care about their company's digital marketing versus delegating the responsibility and leadership to their marketing team or a vendor. Avinash told Stephen, "It's because if you care about it — and you understand it — then you will be rich. But if you just dump it on som...
http://www.sas.com/software/customer-intelligence/overview.html This video defines the SAS point of view on digital marketing. SAS® Customer Intelligence offers a complete suite of digital marketing capabilities. SAS CUSTOMER INTELLIGENCE Integrated touch points. More intimate customer relationships. Every customer journey is unique. And every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Only SAS unites best-in-class marketing solutions, award-winning data management and the world's best analytics to get you in sync with each customer's journey – no matter how fragmented. For a clear competitive advantage, and a bigger, better ROI. SAS Customer Intelligence addresses: * Strategy & Operations * Marketing Analytics * Multichannel Engageme...
Want to get ahead of the curve and shape your digital marketing strategies in line with the latest trends? Get on board with this inside view of what’s next in digital marketing and a succinct overview of the trends that will shape tomorrow’s campaigns! Presenter: • Claire Mas, Head of Digital, Communion Music (UK)
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