Marc Klasfeld

Marc Klasfeld is an American music video director. He has directed over two hundred music videos for artists such as Katy Perry, Jay-Z, Red Hot Chili Peppers, Britney Spears, Kid Rock, Michael Bublé, Nelly, Foo Fighters, Charli XCX, Jewel, Fun, Avril Lavigne, Aerosmith and many others with multiple award wins and nominations.

His hit video for Wiz Khalifa and Charlie Puth’s "See You Again (Wiz Khalifa song)" is not only the first Hip Hop video to ever reach 1 billion views on YouTube, but the fastest to ever achieve the landmark.

He is also the founder of Rockhard, a music video production company that also houses directors Wayne Isham, Ray Kay, Sanaa Hamri, Robert Hales, Ethan Lader, Erik White, Jon Jon Augustavo, and Steve Jocz. Rockhard has produced videos for Justin Bieber, Lady Gaga, LMFAO, Britney Spears, Aerosmith, Prince, Mariah Carey, Kelly Rowland, Jessie J, Pixie Lott, Adam Lambert, Big Time Rush among others.

He is also a director of television commercials for Target, Nike, NFL, NBA, Motorola, Reebok, Cartoon Network and Hummer. His best-known commercial work is for Justin Timberlake's Target campaign, ESPN's This is Sportscenter campaign, Hammer Pants Dance for the A&E Network's reality show Hammertime,Avril Lavigne's Canon campaigns and Smirnoff's Green Tea Partay viral video sang by Sebastian Siegel.

Bad Boyz

"Bad Boyz" was the lead single released from Shyne's eponymous debut album, Shyne (2000). The song was produced by Ez Elpee and featured reggae artist Barrington Levy. The song includes samples from "Nightclubbin" by Grace Jones and Levy's own song "Here I Come".

To date, "Bad Boyz" is Shyne's most successful single, having peaked at number 57 on the Billboard Hot 100, his only single to reach the Hot 100. It found more success on the Billboard Hot R&B/Hip-Hop Singles & Tracks and Hot Rap Singles, reaching number 9 and 11 on the charts respectively. The song would later appear on 2000's The Source Presents: Hip Hop Hits, Vol. 4 and 2003's Music Inspired by Scarface.

Music video

Directed by Marc Klasfeld, the video starts off with the caption: Rae Town, Jamaica 9:37 am, with Shyne exiting Norman Manley International Airport and heading to town. It later consists of scenes where viewers see the community of Rae Town and the people surrounding it and Shyne and Barrington Levy hanging out with them throughout the day and into the late night at a party. Later scenes showed Shyne in the back of a car riding through Times Square.

Charlie Puth

Charlie Puth (/puːθ/) (born December 2, 1991) is an American singer, songwriter, arranger, and record producer. Puth gained popularity virally by posting his work to YouTube. Puth released two extended plays, The Otto Tunes (2010) and Ego (2013), as an independent artist. In 2015 he signed with Atlantic Records and released his debut single "Marvin Gaye", which features guest vocals from Meghan Trainor. The single has been certified 2× Platinum in Australia, topped the charts in New Zealand, Ireland, and the United Kingdom, and peaked at number 21 on the US Billboard Hot 100. Puth wrote, co-produced, and was featured on a song with Wiz Khalifa, "See You Again", included in the Furious 7 soundtrack. On May 1, 2015, Puth released an EP, Some Type of Love. The pre-order for Puth's debut studio album Nine Track Mind started on August 20, 2015 along with the second single One Call Away, and the album was released on January 29, 2016.

Early life

Puth was born December 2, 1991, in Rumson, New Jersey, the son of Debra and Charles Puth, his father of German descent and his mother Jewish. At 2, his right eyebrow was damaged in a near fatal dog bite incident. Puth participated in a summer youth jazz ensemble in Red Bank, New Jersey at 12. He graduated from Rumson-Fair Haven Regional High School in 2010. During his 7th grade to senior years, he attended Manhattan School of Music Pre-College as a jazz piano major and a classical minor. On a full scholarship, he graduated in 2013 from the Berklee College of Music, where he majored in music production and engineering.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Little Mix

Little Mix are a British girl group formed in 2011, consisting of members Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock, and Jesy Nelson. They were formed exclusively for the eighth series of The X Factor in 2011 and became the first, and so far, only group to win the competition. Following their victory, they signed with Simon Cowell's record label Syco Music and released a cover of Damien Rice's "Cannonball" as their winner's single.

Little Mix released their debut album DNA on 19 November 2012. It charted in the top 5 in eight countries, including number two in the UK and number four on the US Billboard 200. This made Little Mix the first girl group since The Pussycat Dolls to reach the U.S. top 5 with their debut album, as well as earning the highest debut U.S. chart position by a British girl group, breaking the record previously held by the Spice Girls, whose 1996 debut Spice debuted at number five. In 2015, they won Breakout Artist at the Teen Choice Awards in Los Angeles.