Print readership
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Mon-Fri Avg82,000
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Saturday78,000
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Sunday54,000
Print overview
Audiences in Australia’s capital territory are on average younger, higher earning and more politically influential than anywhere else in Australia.
Their clout is undeniable, which is why balance, perspective and depth are intrinsic to our reporting. Canberra Times readers demand the full story – explored from all angles, drawn from reliable sources, reported and photographed right as the news breaks and analysed in depth afterwards.
The weekday edition contains the top news, sport, business, editorial and opinion pieces, plus arts, entertainment and movie listings. Weekly inserts such as TV Guide, and Food & Wine are brands in their own right, rich in advertiser possibilities.
On weekends the Times expands in size, delivering even more choice to our demanding readers.
Saturday Canberra Times
Our Saturday edition is packed with content designed to help readers stay at the top of their game. In-depth analysis, business, money and current affairs are matched with a range of targeted specialty sections.
Panorama caters to Canberra’s above-average interest in the arts. Domain offers hot property tips and detailed suburb listings, plus news from other capitals so our readers can keep an eye on their investments interstate. MyCareer is the Canberran employers’ preferred platform for attracting top talent.
Each of these brands offers rich creative solutions for our advertising partners.
Sunday Canberra Times
The Sunday Canberra Times offers an in-depth read of current affairs, events and lifestyle – a delectable blend of fact and fashion that keeps readers turning pages throughout the day, long after breakfast is done.
They might start their day with the news, world, opinion, finance, Sunday Property, CT Kids Club, Out and About social pages, games or sport.
They’ll return to their paper later for more leisurely reading – the news analysis, perhaps, or Sunday Focus. Diving deep into the issues that stir our readers, this section carries stories from Fairfax’s leading journalists, columnists and editors.
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Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2017 | Figures are Average Issue Readership.
Total digital readership
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Unique Audience808,000
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Page Views16,411,000
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Time Per Person (hh:mm:ss)0:44:36
Total digital overview
Source: Nielsen Digital Ratings Monthly | May-17.
Desktop readership
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Unique Audience487,000
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Page Views8,031,000
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Time Per Person (hh:mm:ss)0:26:46
Desktop overview
Keen to catch the region’s most engaged and valuable audience? You’ll find them online at Canberratimes.com.au, throughout the day, because that’s the news website they’ve bookmarked at home, at work, and for reading while out and about.
They’re highly vocal, and they share what they read. Which is why we present the most dynamic local content plus the best of Fairfax’s national and international coverage, and update it throughout the day, to achieve maximum interest for readers and maximum reach for advertisers.
View desktop ad specs
Source: Nielsen Digital Ratings Monthly | May-17.
Smartphone readership
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Unique Audience119,000
Smartphone overview
It’s pocket-sized, relevant and always incisive – m-site brings readers all the breaking news plus the buzz of the city, delivered in snappy headlines and crystal-clear navigation.
Scroll past the main headlines and you’ll see that m-site carries more than 100 sections of content – plus video, photo galleries and social media integration.
It’s a mobile news experience that’s equally appealing across every mobile platform, including iOS and Android.
To see our Break Up, Over-the-page and other impressive digi-billboards, visit our creative showcase and get inspired.
View mobile ad specs
Source: Nielsen Digital Ratings Monthly | May-17.
Tablet readership
Tablet overview
The tablet app brings news consumption to a whole new level: richer, deeper and with opportunities to engage at every step.
Along with our acclaimed news coverage, the app features video content, photo galleries, interactive graphics, live sport coverage, stock quotes, weather and activities such as crossword and sudoku.
It’s the medium of choice for the Times’ highest-earning readership, many of them in senior decision-making roles. Our content and advertiser messages are designed to deliver these individuals a premium browsing experience at every click, swipe or scroll.
Learn about our Zoomable, Wipeable, Commandment and other sticky digital messaging formats, tailor-made for tablets at our creative showcase
View tablet ad specs
Source: Nielsen Digital Ratings Monthly | May-17.
Source: * Tablet Readership Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Feb 2016.
GET IN TOUCH
Maree Neale
Group Sales Manager
The Canberra Times - Sales
+61 (02) 6280 2187
Email Maree Neale
Tara Follett
Sales & Administration Assistant
The Canberra Times
+61 (02) 6280 2145
Email Tara Follett
Tim Fairall
Advertising Sales Manager
The Canberra Times - Sales
+61 (02) 6280 2252
Email Tim Fairall
