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Gain the knowledge to launch a mobile ad campaign in DoubleClick Search

Get to know mobile advertising and learn the strategies, design, tracking and reporting options for mobile in DoubleClick Search.

Take the Learning path in Academy for Ads and earn an Achievement (Login required): https://goo.gl/6VHJEm

Learn how Google's Media Lab uses data insights to drive successful creative campaigns for Google's wide family of products: https://goo.gl/Tq8AFc

Mobile measurement can make a big impact on your reach. Learn how Feld Entertainment® used mobile tracking to increase the effectiveness of their campaigns for the legendary Ringling Bros. and Barnum & Bailey® Circus: https://goo.gl/4DCMNX

You can't aim for long-term growth without a long-term strategy. Learn how machine learning and automated data can help you to optimize your campaign performance: https://goo.gl/4hCQuL

You don't have to choose between programmatic deliver and innovative creative — you can get the benefits of both. Find out how in Programmatic Toolkit for Creative Agencies: https://goo.gl/QVbGeU

Faster loading times on mobile improves user experience, and your bottom line. Learn how to speed up your mobile sites so you reach your audience in those first crucial seconds: https://goo.gl/vkpbZ8

With data-driven creative delivered programmatically, Universal Pictures could effectively promote Warcraft, their latest release. The result? Improved viewability, view-through rate and frequency. Learn more: https://goo.gl/NYGwbP #programmatic #datadriven

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