Trip Hawkins

Hawkins, Trip Filmography

• Play in Full Screen It's in the Game

  2008, role: actor
• Play in Full Screen CNN Future Summit: Virtual Worlds

  2007, role: actor , character name: Himself

Famous quotes by Trip Hawkins:

"I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation."

"We'll look at the japanese launch as a model and aspire to have things go as well as they did over there."

"But we're fairly comfortable that our next generation hardware will blow everything those guys are doing out of the water!"

"It is very unfortunate that it is now very hard to innovate because of the cost-structure."

"If you always wanted to wait for something better, you'd never buy anything, right?"

"As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles."

"Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!"

"Sorry to say it, but an awful lot of us are not happy, and we're not sure why. We're bored and lonely. Too often we're popping Prozac. We want to interact and be entertained constantly."

"But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share."

"There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics."

"So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new."

"The way companies hang on to their marketshare is by being scared."

"None of our competitors have ever made two systems that run the same software."

"I can't tell you how important it was for us to be successful in japan."

"With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into."

"The only problem we've had is the amount of time it's taking people to develop titles."

"And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time."

"What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later."

"Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands."

"We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers."